Tesla is performing poorly this year, with the lowest rate for responding to negative reviews and the lowest engagement scores of all brands analyzed.
A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross ad dollars spent on OTT ad impressions this year -- will be
fraudulent. The report, "The Economic Cost Of Ad Fraud In OTT," projects the amount of fraudulent OTT advertising buy will rise to 27% to $5.2 billion next year.
On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic that relies on informed citizens.
When our founders declared independence from the British it took six days before the event in Philadelphia was published in newspapers in New York and 43 days before it was published in London.
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically.
Content and email marketing also rank high on the priorities for marketers, according to a survey by Chief Outsiders.
It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; all with a simple Tweet.
Although ESPN was ranked the most valuable network to cable operators in a recent survey, consumers rated Discovery Channel most "popular" and Netflix most "famous," in another study. ABC was the
highest-ranked broadcast network in popularity, while HBO was the top premium, no-advertising cable network. After Netflix, the next two top premium streaming platforms in terms of popularity were
Disney+ and Hulu.
Nine out of ten consumers would prefer to subscribe to an OTT service offering them a share of the revenue from ads they are exposed to vs. an advertising-free version charging just $1 per month.
That's the finding of an unusual study released today by Adnext.tv, which surveyed thousands of adults in North American and Europe in conjunction with OTT service DivanTV, which made them the offer.
The latest EY research paints a picture of Britons feeling exasperated by too much choice in digital subscription services they fail to understand and believe could be packaged in a simpler, cheaper
way, "Netimperative" reports.
Rich led the creation of the FTC's children's privacy and financial data rules and the Office of Technology.
How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a
buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
Tired of being passed by like an old shoe? Then do what the JDC did- make some noise! Founded in 1914, the Jewish relief organization ramped up a multi-channel ad campaign to re-introduce their brand
and get noticed.
Almost all consumers are annoyed by the communications they receive from businesses -- a sign that the constant barrage of messages is overdone.
New data provided exclusive to Research Intelligencer subscribers reveals a dramatic decline in the number of channels received by the average U.S. household. The data reveals the number of TV
channels received by the average TV household fell 6.4% to 179.5 in 2019.
For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of TV channels tuned actually rose last year. The data, which
Research Intelligencer analyzed via a special request from Nielsen, shows the percentage of TV channels tuned by the average TV household rose to 6.8% in 2019 from 6.6% in 2018, reversing a downward
direction that has occurred every year except for 2008.
Adam Crozier, the former CEO of the UK's television network ITV, who earlier led ad agency Saatchi & Saatchi, has been appointed to the post.
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email.
Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for
2020.
Almost half (48%) of U.S. adults ages 18 to 24 said they used a phone call to get customer support from an ecommerce brand.
At a time when consumers increasingly have the opportunity to purchase video programming services "a la carte" via over-the-top streaming, a new study from Beta Research shows which conventional cable
networks yield the greatest perceived value among cable operators. While Many of the networks' owners have launched or are considering launching direct-to-consumer streaming programming services,
there basic cable channels are rigidly bundled by cable operators, MVPDs and vMVPD platforms.
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That's why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding
effort to reach the newly influential audience. The beauty brand wanted to connect with Gen Zers in a way that was platform native, so they did something that had never been done before.
Samsung agency Starcom went to NBC with an idea that the network rejected but it came back with an even better one: Let Jimmy Fallon film an entire episode of "The Tonight Show" on the phone.
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount.
The ad industry likes to grouse over the fact that the Big Two digital platforms -- Google and Facebook -- represent something like two-thirds of every digital ad dollar. But when it comes to digital
political ad dollars, nearly that market share goes to just one: Facebook. That's according to a new forecast released this morning by eMarketer, which estimates Facebook will take nearly 60 cents of
every political digital ad dollar during the 2019-20 political advertising cycle.
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever political ad forecast issued by
eMarketer. The estimate, which covers the 2019-20 political campaign period, represents an increase of 63% over the comparable presidential election cycle in 2015-16, and is fueled in part by the
growth of political digital advertising.
Working with execs with strong opinions, it's helpful to seek validation from a neutral third party who's a surrogate for the voice of the customer.
Business-to-business marketers, by and large, are more focused on their company's sense of "purpose" than they were three years ago, according to a new study of B2B professionals released today by the
Association of National Advertisers, Harris Poll, and Carol Cone On Purpose.
Just in time for what is expected to be a record political TV advertising season in 2020, Nielsen has released a new kind of ratings based on the shows watched by registered voters. The ratings show
marked differences between general market ratings, and those of registered voters, suggesting that if you target them based on conventional ratings, you may be wasting money and missing reach.
Only 12% of women of colour are in senior adland roles, a proportion that drops to 6% for black women, "Campaign" reports. New research from Creative Equals suggests this means white males are three
times as likely to be in a senior role as women of colour, and six times more likely than a black woman.
Personalized advertising is one of the great promises of data-driven marketing strategies, but a recent survey of executives indicates that many organizations aren't putting their customer data to
work.