Business confidence has fallen to a new low in an index that recorded a drop similar to that of the 2008 global financial crisis, only bigger, "The Times" reports.
Digital media sales executives -- both publishers and programmatic ones -- are roughly in line with advertisers in terms of the severity of the impact of the pandemic on the long-term advertising
marketplace. That's one of the findings of a "sell-side" survey conducted by the Interactive Advertising Bureau, which replicates a similar study conducted among ad executives last month.
Three-quarters of American adults believe it is appropriate for brands to advertise during the COVID-19 pandemic, and mainly, they're just looking for good deals. Those are the top U.S. findings of a
multi-nation study conduced recently by Epsilon-Conversant and CJ Affiliate.
While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of 5G phones,
lagging consumer demand may slow the short-term adoption of 5G mobile devices.
Fear is the overriding emotion among older Americans, with most survey participants saying they feel anxious, afraid, panicked and worried. The firm's findings suggest that brands need to emphasize
comforting and inspirational messages in their advertising as consumers cope with significant disruptions to their everyday routines.
On the plus side, Americans have become far more sexually intimate. On the downside, we're reading, eating and personally caring for ourselves less.
More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey.
The new Piper Sandler "Taking Stock With Teens" ranking says Chick-fil-A achieved the highest restaurant mindshare in nearly 20 years.
The Stanford Healthcare Innovation lab already had launched a study intended to establish whether data from wearables, can be used to predict onset of infectious diseases.
Social media and healthcare websites have shown the greatest consecutive increases in both media usage and trust among American consumers seeking information related to COVID-19. That's the latest
finding from a week-by-week tracking study by Mindshare U.S. on the pandemic's impact on the American public.
The influx of new, mass-distributed subscription video streaming services such as NBCU's Peacock, Disney+ and Apple TV+ has having a significant impact on he 2020 media plans of advertisers, according
to findings of a study conducted among 500 marketing decision-makers conducted in January.
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to TV measurement/analytics firm 605.
The percentage of national political ads disclosing the ad industry's AdChoices icon has declined from 44% at the beginning of the year to just 13% more recently, according to the second edition of a
periodic report from the Better Business Bureau (BBB) National Programs' Digital Advertising Accountability Program (DAAP). The DAAP, which began promoting and reporting the use of the industry's
AdChoices icon to create more disclosure for political ads, describes the reports as a "snapshot," but the second installment suggests compliance is spotty at best.
After weeks of increasing consumer awareness of brands playing a role in addressing the pandemic, American awareness of COVID-19-related marketing may have peaked, according to the latest in an
ongoing series of weekly tracking studies conducted by Mindshare's U.S. Consumer Insights team. The study also found Americans report spending less time with media and that many are intentionally
avoiding news about the pandemic now.
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by
highly granular, sophisticated data and measurement systems.
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, according to a study released today by ad-tech firm
Viant.
Top brands that consumers are seeking out information about online are Audi, Chrysler, Nissan, Toyota, BMW and Buick.
"NPR News Now" is the nation's No. 1 podcast, according to the first edition of the U.S. Podcasts Report, released today by Triton. The report, powered by Triton's Podcast Metrics measurement report,
ranks all U.S. podcasts based on the number of downloads. The report also lists the network distributing and the sales reps representing them for advertising sales and sponsorships.
Former Speaker of the House Tip O'Neill was famously quoted as saying, "All politics is local." While all news is not local, it is certainly true that all catastrophes are local. Whenever there is a
major event or tragedy that strikes a local community, whether it be a mass shooting, a hurricane, or an earthquake, people in the affected city often turn to their local news station for updates and
information. Local news reporters live in and are intimately familiar with the community, and people in the community are familiar with them and generally see them as on their side. They are
experiencing the same events at the same time, and there is an emotional connection. In this week's edition, I make the case why this may not be a good thing for the President.
For small businesses looking to cut costs due to COVID-19, SEO is an affordable strategy to improve online visibility and traffic, yet few use it, according to a recent study of more than 500
businesses.
U.S. households boosted their ownership of smart-home technologies in the past year, helping to set the stage for improved connectivity during the COVID-19 pandemic that has kept millions of people
stuck indoors.
The national TV ad marketplace is experiencing immediate declines, and the first, second and third quarters have been most impacted, according to UBS estimates.
If the NFL season is postponed, 33% of pay-TV customers said they were "somewhat" or "very" likely to cancel their cable subscription.
While overall ad spending may be in flux for at least the next several quarters, it's not all bad news for some media, which have actually benefited from new, incremental ad spending and/or a
reallocation of existing budgets from one medium to another. That's one of the findings of the most recent wave of a special series of pandemic tracking studies of U.S. advertisers and agency
executives released today by Advertiser Perceptions.
The sentiment for Q2 and Q3 ad spending has deteriorated significantly over the past couple of weeks as the longer-term reality of the pandemic has set in among major marketers and agency media
buyers. That's the finding of two surveys of top ad execs conducted by Advertiser Perceptions. A significant percentage said they were basing their plans on signals surrounding the pandemic and not
economic or ad marketplace indicators.
While spending on clothing has fallen 24% in the last 15 years, manly footwear is a persistent anomaly.
Even as the White House signals it plans to begin "opening" America back up sooner than originally anticipated, the percentage of Americans who believe things will return to normal by June continues
to decline, falling to less than half (46%) in the most recent of a series of weekly tracking surveys conducted by Ipsos. That was one of the central data points presented by Ipsos Public Affairs
President Cliff Young during the Advertising Research Foundation's virtual "Town Hall" Thursday on COVID-19's impact on "Public Attitudes, Emotions and Values."
Amid the current pandemic, U.S. consumers have boosted their spending on some packaged goods like cleaning products, canned goods and bottled water.
High TV viewing and greater program fragmentation continue a month into the COVID-19 crisis, according to Simulmedia, in its analysis of Nielsen data. One key indicator: There are three times the
number of national TV network programs posting more than a 0.5 rating among 18-49 viewers, according to Nielsen's C3 measure. From March 16-22, there were 181 shows out of 21,657 national TV shows
with a rating of 0.5 or higher.
The current network TV scatter advertising marketplace has become very flexible, according to top media buyers, and the outlook for the 2020-21 upfront may be one of the lightest ever in terms of the
percentage of network ad inventory sold. That's the finding of "ad checks" conducted over past week with top industry executives by the equities research team at BMO Capital markets.