Comscore is launching a faster local TV ratings service with a turnaround of 48 hours. Previously, it took two weeks for TV stations to get TV ratings data from the media research company. Comscore's
QuickScore is available to 32 markets -- the top 30 markets as well as the Columbus, Ohio and Hartford, Conn. local markets. It will report initial ratings for ABC, CBS, NBC and Fox affiliates in
these markets, as well as major independent stations.
The pandemic, restructuring the ad industry in ways many could not have anticipated, is changing the role of resources advertisers use to produce ads.
Research shows that because young people are more likely to work in a shop, a restaurant or in hospitality, they are the hardest hit by the COVID-19 lockdown, "Sky News" reveals.
President Trump was the top digital political advertiser March 22-28, spending $1.4 million on Facebook and Google. Joe Biden was the top digital advertiser the week before, spending $1.2 million on
Facebook and Google.
Anonymised data collected by Google suggests that 55% fewer Britons have been travelling to work in the past few days compared to a month ago, "The Telegraph" reports.
Although brands are cautious about advertising next to COVID-19 stories in newspapers and magazines, new research in "Marketing Week" suggests that conversely, two in three viewable ads next to such
stories are noticed, compared to an average rate of 55%.
Research by Channel 4 not only shows that its viewing figures are up, particularly among the young, but also shows that tv is more trusted for COVID-19 news. "The Drum" reveals the research shows the
least trusted channel is social media, where nearly two in three have seen fake news surrounding the pandemic.
Overall streaming video is soaring as well as in specific dayparts, like in daytime. But prime-time and late-fringe streaming is slightly down or flat.
Most Americans believe the nature of advertising should change to reflect the "realities" of COVID-19, and most have noticed such a change in advertising, according to findings of an in depth survey
of U.S. adults conducted by digital ad platform RevJet. The study goes into great detail about consumer sentiment concerning more conventional ad issues, but the COVID-19 questions were added as the
pandemic began spreading across the U.S. to measure how it is impacting advertising receptivity overall.
To help brand marketers navigate potential legal liabilities related to the pandemic, the Association of National Advertisers has published report providing some basic legal advice. The report, "The
Impact of COVID-19 on Brand Advertising and Marketing," was written by the ANA's legal counsel Reed Smith and is intended as a general reference guide, but the ANA recommends brands consult with their
own legal counsel before taking specific actions.
Fox Corp, Discovery Inc. and AMC Networks will see sharply lower ad revenues in key areas for 2020 due to the coming recession.
Brands can use the insights to formulate strategies for how to connect with consumers who face uncertainties about public health and the pandemic's effect on the economy.
The surprising success of Netflix's "Tiger King" series proves there are winners, as well as losers in any crisis. The show featuring the subculture of America's colorful big cat breeders and private
zoo owners has spiked from what would normally be moderately buzzworthy content to one of the most talked about pieces of current entertainment content, due in part to the fact that an unprecedented
number of Americans are stuck at home and starved for distracting content.
The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising
content.
Most have used email to communicate during the crisis, but only a few have tried to reach doctors.
Digital marketing firms are susceptible to making costly mistakes, with 99% of agency decision makers saying they have witnessed mistakes at their companies.
Consumers can't always get their favorite brands now, leading to a "great mix master of trial" that could upend existing loyalty relationships.
Following an unprecedented spike in news viewing, national TV audience patterns are beginning to normalize as kids and general entertainment audiences rebound, according to an analysis of year-to-date
data from Nielsen by the equities research team at UBS. While sports isn't likely to rebound at least until live sports events return to TV, the most recent patterns indicate at least some return to
normalcy, though news audiences continue to climb.
Like most brand marketing categories, the effect of the COVID-19 pandemic on retail store traffic has been quick and profound, and new report from IPG Mediabrands Reprise unit, makes a case for how
eCommerce planning can help manage it for brands dependent on the category.
They obviously have the least to lose, but creatives are showing that we all need to get behind first-party insights.
March was the biggest ever month for supermarket sales. "Campaign" is reporting on Kantar figures that show sales were up 20% year-on-year as customers stocked up on food as Britain went into lockdown
over COVID-19.
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February. With a market index of 170, the U.S. Ad
Market Tracker is up 2.4% from Feb. 2019, though it is actually down 9.1% from Feb. 2018, which included incremental ad spending attributed to NBC's coverage of the 2018 Winter Olympic Games from
Pyeongchang, South Korea, and was the best February since MediaPost and Standard Media Index began tracking U.S. ad demand.
Streaming's share of total TV usage has been inching up week-to-week so far during the pandemic crisis, according to a special report released today by Nielsen. The report, "Streaming TV Update: Key
Trends During COVID-19," analyzes the past four weeks of streaming minutes as a share of total TV usage in households capable of receiving streaming services (84% of U.S. TV households).
The value proposition for consumers is changing as subscribing to multiple streaming services can easily rival the cost of a cable or satellite subscription.
Consumers are gravitating toward brands that demonstrate integrity and a willingness to help people cope with uncertainty, a survey by advertising agency The Variable suggests.
Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a special report released today by the
Edelman Trust Barometer. The study, "Brand Trust and the Coronavirus Pandemic," based on more than 12,000 consumers surveyed in 12 national markets worldwide last week, finds 64% of American consumers
(65% worldwide) say hearing from brands during the crisis has been comforting and reassuring to them.
Advertisers of all sizes are generally pretty satisfied with their research and analytics teams, as well as their consumer research and insights groups, but they are proportionately less satisfied
with their data science and analytics operations. At least, that's what the data indicates.
"Netimperative" is reporting on new research that shows while 25% of senior advertisers believe the loss of third-party cookies will be negative, 0% of creatives agree.
There is no sugar-coating today's stark warning from the ad execs today that the ad market will halve in April. "Campaign" is reporting on conversations it is having with senior executives across the
industry and all agree that "it's a car crash."
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it should be laid to rest by an in-depth study of marketers
of all sizes being released today by the Advertising Research Foundation. "Sales," not "brand equity," was by far the top KPI among advertisers both big and small, according to the ARF's just-released
2019 "Organizational Benchmark Study."