In a finding that makes John Malone's apocryphal "500 channel universe" seem quaint by comparison, Nielsen this morning released a report estimating the number of "unique program titles" currently
available to American viewers in 2019 was 646,000, a 10% increase from 2018.
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down 20% to 23.6 million viewers -- setting a new
record low, Nielsen says.
Data Transport Report enables firms to maintain data quality across multiple customer touchpoints, the company says.
A group led by MIT engineers and Wall Street analysts are speculating about the sale of Tesla to Google and what it would mean for the technology and automotive industries. Another Wall Street analyst
thinks different. Here's why.
After years of erosion, ad industry spending is beginning to gain share vs. the money consumers pay directly for media, especially in the U.S. But there are some new models emerging for underwriting
the cost of media that are not yet being properly accounted for in the mix: Specifically, media that is paid for by consumers trading their own identity data.
The founder and CEO of mobile messaging consultancy Reach3 says it's more effective to glean research insights from people via messaging platforms than email.
Michael Bloomberg's 60-second spot and the President's two :30s may have gotten all the attention in this year's Super Bowl, but according to an analysis by political ad tracker Advertising Analytics,
most of the Democratic contenders were in the Big Game, albeit on a local market basis.
Generation Z is more likely than the millennial generation to see brands on social media platforms.
Consumer spending on media grew 4.3% in 2019, which is slightly slower than the 4.9% that advertising and marketing spending on media grew last year, according to estimates released this morning from
media industry economists PQ Media.
One in six internet users are now actively bypassing ads via some form of ad-blocking tech on either mobile or desktop browsers.
The standards identify ad experiences beneath a threshold of consumer acceptability, which are most likely to drive consumers to install ad blockers. The study was released Thursday, a day after the
Coalition for Better Ads announced standards aimed at short-form video for desktop, mobile web and in-app environments.
Digital TV Research estimates Disney+ will get to 126 million global subscribers by 2025 -- 53% of Netflix's expected global subscriber total and much higher than Disney's target of 60 million to 90
million global subscribers by 2024.
More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from Blockthrough.
Following a 5% gain in TV viewership for NFL regular-season games this past season, the NFL's TV networks had a 14% increase in national TV advertising revenues, according to a recent estimate.
The enactment of the California Consumer Privacy Act (CCPA) at the beginning of the year has led to worries about proper compliance.
The social video app ramped up its monetization efforts, leading to a surge in ad spending, according to Singular.
At $15.1 billion, YouTube's ad sales is now bigger than the broadcast network's annual upfront marketplace. More importantly, it's growing a lot faster. According to financial reporting data released
by Google parent Alphabet, YouTube's ad sales nearly doubled over the past three years, rising 86% from $8.1 billion in 2017.
In an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as "invalid traffic," the Media Rating Council this
morning released a draft of updated guidelines covering new threats involving in-app, OTT and other rapidly emerging digital ad environments, as well as a "decision rate" calculation for evaluating
the coverage of digital ad fraud detection services.
Given all the real-time and follow-up analysis of Super Bowl ads, it's hard to find a new angle, dimension or insight on their performance, but Influential, the IBM Watson-backed social analytics
firm, has indexed all the spots in terms of their impact on generating purchase intent.
In December, I released my analysis of the 27 best TV series of 2019. As was the case with the Emmys, The Golden Globes, and virtually every TV critic, I demonstrated a clear bias against broadcast
network series. Of my 27 best TV series, 15 are on streaming services, five are on premium cable, five are on ad-supported cable, and only two were on broadcast TV. In this week's edition, I explain
the logical reasons for this.
Streaming hours were up 58% globally and up 63% in the Americas in the period, and 24% of all streaming time took place on mobile devices, reports Conviva.
Digital may mean everything to many agencies, but the IPA reminds that it's only half of an adult's media consumption.
The IPA has unveiled research which it claims shows agencies they need to have a more diverse attitude to media. "The Drum" reveals the statistics show that while all ages are spending more time
consuming media, the rise of digital has had a far greater effect among 16- to-34-year-olds than it has among older age groups.
TikTok has emerged as one of the top platforms for advertising ROI, joining leaders such as Google and Facebook, per the Singular ROI Index. Apple Search Ads also hit most of the top 12 categories and
lists.
The California Consumer Privacy Act gives residents of the state broader powers to control what kinds of personal data are being collected about them.
The scores are in and the 60-second unit won the 2020 Super Advertising Bowl, according to an analysis of the commercial time aired during the Big Game. Long-form ad units of 60 seconds or longer
accounted for 40% of last night's game, which is half again more than the average of the preceding four Super Bowl telecasts.
The social mentions rankings of the top Super Bowl ads appear to be as mixed as other forms of engagement measurement, according to a Research Intelligencer analysis of two social media impact
trackers: ListenFirst and Talkwalker. While their methodologies are somewhat different, both social analytics companies were essentially tracking the volume of mentions and/or sharing of the Super
Bowl spots across social media, and the only commonalities were that four of the ads -- Pepsi's, Olay's "Make Space for Women," Google's "Loretta," and Avocados from Mexico -- ranked in the top 10 of
both rankers.
While there are fewer overall viewers for traditional TV networks, those still watching linear TV are spending more time watching. Over the last five years, average TV "tune" length grew 11% to 30.8
minutes for people over the age of 18 on broadcast from 27.7 minutes, says MoffettNathanson Research.
Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of game day views on the platform) -- some clear
leaders have emerged, especially Jeep's "Groundhog Day," Hyundai's "Smaht Pahk," Doritos' "Cool Ranch," Amazon's "Before Alexa," and Kia's "Tough Never Quits," and Google's "Loretta."
The figures are in -- and engagement is through the roof in 2019 compared to 2019.