A new report from Campaign Monitor on email shows the channel has bounced back from a tricky 2018 to post average open and click-through rates that now match or improve on the performance in other
markets, "Netimperative" reveals.
On the eve of the State of the Union Address, USA Facts has issued a report on the State of the Union that reflects some volatility in some fundamental areas, including the population, the
infrastructure, education, health, crime, defense, the U.S. standard of living, and yes, the economy, too. While the U.S. GDP grew 2.3% in 2019, the weakest of the three years of the current
administration, it's on line with the recent historical average since we pulled out of the 2018 recession.
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a
sample of Super Bowl ads from 2015 to 2019.
Almost one-third of young adults will use Instagram on Super Bowl Sunday, even if they are not watching the game.
Craigslist, the digital platform that disrupted the newspaper classified ad business, appears to be going through some disruption itself. Revenue fell 27% last year -- the most significant
year-over-year decline since it has been tracked, according to a special report published by the AIM Group this week.
At 11pm tonight, the UK enters a transition phase where, despite the hype, virtually nothing changes until 2021.
I predict 5G will lead to the explosion of voice search as the value of the Internet of Things and the connected home is truly realized. Here is why -- and here are a few things marketers can do to
gain a deeper understanding.
The study, in conjunction with the 4As, will investigate the drivers behind differences in attribution results from six national, linear TV campaigns that aired in 2019.
Media buyers shouldn't assume that Hispanics make up a monolithic audience that consumes only Spanish-language content, according to digital agency H Code.
The Kansas City Chiefs have are the sports betting odds favorite to beat the San Francisco 49ers in Super Bowl LIV Sunday night, but based on the 2019-20 NFL season and post-season, they are also the
fan favorite.
As the 2019-20 NFL season/post-season winds down with this weekend's Big Game, Morning Consult has published a fascinating retrospective on the NFL's brand rub. The analysis above ranks the brand
getting the biggest lift from NFL fans (vs. all American adults) rating them favorably. It shouldn't be surprising that three beer brands rank among the top 10, but only one media brands -- cable
network TBS -- ranks on this basis.
Despite concerns over the economy and Brexit uncertainty the UK remains the top destination for four in five agencies considering buying other agencies, "Campaign" reports.
AA/Warc figures reveal the UK enjoyed its 25th consecutive quarter of growing advertising spending in Q3 2019, "Mobile Marketing" reports.
Advertising still plays the most important role in most marketing organizations, based on the findings of a first-of-its kind "benchmark" study of marketing organizations, being released today by The
CMO Club. The study found "awareness" remains the No. 1 metric used to evaluate the success of their marketing organization, followed by sales and media ROI.
The finding likely reflects the dramatic shift toward "in-housing" in recent years due to advances in ad tech and databases.
Following consecutive quarters' declines, demand for "core" network TV advertising inventory appears to be building once again, according to a trending analysis published by Wall Street securities
firm UBS. The analysis, which is based on UBS' equity researchers' estimates, as well as disclosures from publicly traded company reports, indicates that the fourth-quarter 2019 ad market -- the
first of the 2019-20 TV season -- expanded 1.1%.
We found major differences in attitudes/purchase behaviors between consumer groups interested in "weight loss" versus "organization."
Findings from a consumer survey indicate brands need to be mindful of social media channels in their customer-service operations.
The most common reason to follow a brand is to find helpful information related to a hobby, a study finds.
The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable reply.
The latest AA/Warc figures show national newspapers have stabilised revenue, while magazines plummet further.
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener Buying Power service. The deal gives eight IPG agencies
-- Initiative, UM, ID Media, Cadreon, BPN, Orion, Magna and Healix -- access to the data for planning and buying purposes.
VAB says 72% of sports fans "prefer" sports viewing at home vs. in-stadium/arena viewing at 19% and out-of-home locations at 8%.
Marketers that rely on vast troves of consumer data are getting an incomplete view of how their customers think and feel about a brand, making such "big data" analysis unreliable.
For such a young media platform, Facebook is getting old, fast. According to findings of Edison Research's "The Infinite Dial Study," 2019, the composition of younger users -- especially people ages
12 to 34 -- is eroding fast, while people 55-plus is the only segment reporting a rise in usage.
In U.S. broadband households, SVOD adoption has plateaued at 71%, according to new research from Parks Associates. But the report also found that total average per-week video consumption, including
TV, was up 33% in 2019.
Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This totals some $13.5 million in media spend. A year
ago, over the same pre-Super Bowl time period, 40 brands pre-released Super Bowl creatives (with an $18.7 million spend).
Google began celebrating Black History month a few days early with a post and video to honor the most-searched icons and moments in the U.S.
CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last year's broadcast.
Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last year, the analysis shows 79% of marketing professionals
expect "content-led" campaigns to grow over the next two years, while only 2% expect them to decline.