The value proposition for consumers is changing as subscribing to multiple streaming services can easily rival the cost of a cable or satellite subscription.
Consumers are gravitating toward brands that demonstrate integrity and a willingness to help people cope with uncertainty, a survey by advertising agency The Variable suggests.
Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a special report released today by the
Edelman Trust Barometer. The study, "Brand Trust and the Coronavirus Pandemic," based on more than 12,000 consumers surveyed in 12 national markets worldwide last week, finds 64% of American consumers
(65% worldwide) say hearing from brands during the crisis has been comforting and reassuring to them.
Advertisers of all sizes are generally pretty satisfied with their research and analytics teams, as well as their consumer research and insights groups, but they are proportionately less satisfied
with their data science and analytics operations. At least, that's what the data indicates.
"Netimperative" is reporting on new research that shows while 25% of senior advertisers believe the loss of third-party cookies will be negative, 0% of creatives agree.
There is no sugar-coating today's stark warning from the ad execs today that the ad market will halve in April. "Campaign" is reporting on conversations it is having with senior executives across the
industry and all agree that "it's a car crash."
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it should be laid to rest by an in-depth study of marketers
of all sizes being released today by the Advertising Research Foundation. "Sales," not "brand equity," was by far the top KPI among advertisers both big and small, according to the ARF's just-released
2019 "Organizational Benchmark Study."
New research from Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical role.
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost per clicks and conversion
rates for key advertising trends, ranging from SEO to paid search for consumer product goods, ecommerce, and retail.
Verily Life Sciences on Monday released a guide to set up community test sites for COVID-19 screening and a YouTube video of the test process for Project Baseline. The guide provides information based
on actual events to help communities under pressure quickly establish test facilities.
Radio provides a media lifeline to consumers who are stuck at home as health officials urge people to isolate themselves from others.
As many of us are working from home, and stuck at home, with no bars or restaurants to go to, no clubs or concerts to attend, and no live sports to watch, it's somewhat comforting to know we live in
the era of Peak TV+. OK, not really, but there is more good stuff to watch on TV than ever before, and this week's edition I provide my recommendations for shows worth binge-ing when you have to stay
at home.
Google plans to cancel posting its annual April 1 jokes out of respect for those fighting COVID-19. It might be a lead for other brands to follow in light of the pandemic.
U.S. TV viewing is pointing higher -- reversing some long-time trends -- as a result of the first full week of stay-at-home for around 100 million U.S. people.
Three in four hyper-local, independent news sites fear they are at risk of having to close down over COVID-19, "Press Gazette" reports.
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic.
Only 14% of people worldwide said their government is "very prepared" to cope with the coronavirus outbreak. Brands have an opportunity to respond to consumer uncertainty by providing greater value
and comfort, according to McCann Worldgroup.
Trust has always been a fundamental part of the relationship between consumers and any brand, or brand proposition, but never more so than today. When GroupM fielded a global study benchmarking
consumer trust in digital marketing last summer it could not have anticipated the state of mind most consumers would have been in when it released it this morning, just as a pandemic was peaking in
the major Western industrial markets. "The implications are not yet completely clear," GroupM APAC Regional Director Chris Myers writes in his introduction to the report he authored, adding, "but it
is certainly possible the COVID-19 outbreak will accelerate consumers' awareness of data privacy."
Google said those with active advertising accounts during the past year will have access to free ad credits, about $340 million in aggregate. The goal is to help companies stay in touch with their
customers as the COVID-19 outbreak worsens globally.
In the wake of America's record 3.3 million unemployment claims, eMarketer has lowered the rate of advertising growth for jobs-related social media platform, LinkedIn. LinkedIn advertising, which
expanded 36.5% to $1.58 billion in 2019, is now projected to decelerate to an increase of 17.6% in 2020, 11.9% in 2021 and 9.1% in 2022, according to eMarketer's revised outlook.
The impact of the pandemic and its social and economic toll has been immediate and pronounced for most advertisers, with 70% already adjusting or pausing their ad spending plans through June,
according to findings of a survey of nearly 400 ad executives -- both advertisers and agencies -- conducted by the Interactive Advertising Bureau last week.
Social media is just ahead of local TV news as the top source of local information on COVID-19, according to a survey from Magid -- however, trust issues remain.
Brands can get their messages boosted by celebrities who, like the rest of us, suddenly find they have time on their hands.
In what appears to be a broader trend in online advertising, RBC analysts lowered estimates for several online companies based on lower guidance and an absence of advertising across Google Search.
Ad executive time spent with media has been increasing since the start of the pandemic, mirroring patterns among American consumers, according to a unique series of parallel studies conducted among
both constituencies.
A survey carried out by Kantar suggests that just 8% of the population think advertisers should stop advertising during the COVID-19 outbreak, "Marketing Week" reports.
Citing an "unprecedented situation created by the Coronavirus outbreak and economic downturn," IPG Mediabrands' Magna unit has revised its 2020 U.S. advertising outlook downward by 8.5 percentage
points. Magna, which originally forecast in December 2019 that the U.S. ad market would expand 5.7% this year, now projects it will decline 2.8%. It is the first of the major agency holding companies
to weigh in with an official post-COVID-19 revision.
In an unusual data visualization, Nielsen ranked the major local TV markets in terms of the percentage change in their TV ratings, which it attributed to COVID-19-related tuning, for the week of March
16 vs. the previous week. Interestingly, Austin, TX, experienced the biggest surge, followed by Denver, Minneapolis-St. Paul, and Boston.
Nielsen says total TV usage from March 16-22 is up 18% vs. the prior week. The biggest demographic gains are seen among teens 12-17 -- up 43% to 13.9% in Total Use of Television.
Small business advertising is a major revenue driver for companies like Facebook, and Google, whose ads are meant to reach consumers. Consumer spending is about 70% of the U.S. GDP.