Media brands, including Amazon, Netflix, MSNBC, Fox, Google, and an ascendant WhatsApp, are dominant among the top 20 loyalty brands, according to findings from the just-released 2020 edition of Brand
Key's annual Customer Loyalty Engagement Index. Other top consumer brands based on a loyalty focus include established ones like Chick-fil-A, Dunkin, Hyundai, Avis, Apple, Chase, and the NFL.
Study: "Marketers should focus on triggers that motivate people to move from one stage to the next."
Enlightening TV ad market data is coming to light thanks to a compilation of FCC public political ad file data released today by Advertising Analytics. Using the Pharos database -- the largest
compilation of the FCC's public political ad files -- the Advertising Analytics analysis shows how the political advertising deluge in the Des Moines, IA TV marketing is tightening market conditions.
While the average candidates ad rates remain relatively constant, and have actually dipped a bit to $106 per rating point, they qualify for stations' lowest unit rates.
Google Security Engineering researchers detailed several data leak issues in Apple's Intelligent Tracking Prevention (ITP) technology, which aims to restrict cookies from sharing data and browsing
habits in the Safari web browser, in a paper presented to Cornell University.
A new Pew Research Center study found Democrats trust three-quarters of the news sources prompted in the survey, while Republicans said they trust less than a quarter.
UK online retail will leap 30% to be worth GBP75bn by 2024, according to a report by GlobalData featured in "The Drum."
iOS 13 controls and privacy regulations are contributing to a drop in available GPS and other quality location data and increased use of poor-quality IP data, which is affecting media delivery across
planning, measurement, audience development and attribution, reports Location Sciences.
Disney+ is seeing increased consumer intent to purchase the service against flat intent for other premium streaming services -- Netflix, Amazon, Hulu, Apple TV+ and the forthcoming HBO.
Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event -- the Oscars telecast -- appears to fluctuate
year-to-year.
More than half of internet users begin their product search on Amazon when they know of a specific brand name, compared with only 30% who start at Google.
The biggest barrier to adoption is educating consumers on how they can use the technology.
Brands are finding success by connecting personally with millennials via social media, and leveraging a symbiotic relationship between their use of mobile and continuing interest in physical-store
shopping, finds Roth Capital Partners' latest survey of the cohort.
As the diversity conversation evolves, one issue that looms large is colorism -- the practice of favoring lighter-skinned people of color over those who are darker-skinned. It is rampant across all
media, especially when casting people of color in "mainstream" advertising.
Netflix has replaced Aldi at the top of YouGov's BrandIndex "buzz" league table. "Marketing Week" reveals the discount supermarket had topped the table for the past six years. Greggs, the baker, and
Spotify made it into the top 10 for the first time, with the BBC and Samsung dropping out of the top ten spots.
"The Telegraph" is reporting that Facebook-related crime rose 19% last year. That's according to a think tank, Parliament Street, which used a freedom of information request to research how many
crimes linked to the social media service were recorded. They include sexual harassment, indecent images of children, hate speech and malicious communication.
"Millennials are seeking brands that share their values and speak to them directly in a personalized manner," says Roth's Paul Zaffaroni.
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds.
While podcasts are hot, understanding the important differences across listeners can make or break your podcast strategy.
Generation Z is more likely than older groups to expect bank branches to become obsolete.
Private marketplace deals will account for the majority of the real-time bidding marketplace for the first time this year, according to estimates released by eMarketer. The statsmasters projects
private deals will expand nearly 17% this year to represent 51.1% of the 2020 RTB marketplace.
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.
The consensus estimate for global advertising growth has been revised downward three-tenths of a point for 2019, but remains unchanged for 2020, following Dentsu Aegis Network's revised outlook,
released this morning.
Dentsu Aegis puts ad-spending growth at 6% for the UK. Germany, Italy and Spain are set to go negative.
"Marketing Week" has been looking at the numbers and has crowned FMCG as the best-paying sector in the marketing industry.
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainment: viewership, content, strategic market research, insights and analytics.
Most consumers worldwide said the media they use are contaminated with untrustworthy information.
In the latest indication that brand marketers may no longer want to remain neutral about politics, a new study finds "knowing the social, environmental and political stances of companies" they do
business with, is important to most consumers. The finding, part of Horowitz Research's just released "State of Consumer Engagement" report, is based on a survey of 1,404 Americans conducted in
September 2019, and follows other recent research indicating consumers no longer want their brands to remain politically neutral.
In a rare case of reverse discrimination in the supply-and-demand of the ad industry, minorities command higher cost-per-social media influencer posts than do white influencers. At an average
cost-per-post of $1,542, Asians are the highest value social media influencers, followed by African Americans $1,387 per post), Hispanic influencers ($1,248), "other" non-white influencers ($1,145)
and white influencers ($1,021).
More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data in a
Brand Safety Poll.
In this week's edition, I break down the winners and losers in the Streaming Wars.