Among the biggest reason why: Economic anxieties are likely to persist for years.
Americans have been flocking back to their local broadcasters to get vital news -- as well as to get entertained -- during the COVID-19 pandemic, according to a new report released today by Nielsen.
Significantly, the gains have happened across all age groups, including non-adult viewers not known for watching local TV news.
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categories and shows affiliate gross merchandise sales rose 4% in the first half of March vs. the prior year, despite the
COVID-19 outbreak.
March 2020 automotive sales -- and beyond -- are in for some turbulence ahead, says Comscore's Dennis Bulgarelli.
About two-thirds of consumers would would buy food and household supplies with a stimulus check, while almost half of people would save some of the money.
Like most industries, the U.S. TV industry faces a great deal of uncertainty following the spread of the COVID-19 pandemic to the United States, but a new report from eMarketer shows, especially for
the legacy cable TV business, which already was on a downward trajectory prior to the national health crisis.
Amazon and Microsoft researchers separately are working to develop solutions, using their internal resources and expertise in a variety of areas to stop the spread of COVID-19, but not-for-profits are
also pushing to provide those in need with quick results.
Grocery deliveries are up a little, but frightened consumers are ordering fewer online meals as the economy takes a huge hit.
Social distancing because of the coronavirus pandemic has led 14% of U.S. adults to either sign up for a streaming video service or plan to do so.
More than half of consumers said they're not considering the purchase of big-ticket items -- homes, cars, trips, luxury goods -- in the next three months.
A majority of Americans (56%) says they are pleased to hear about the actions brands are taking in response to the COVID-19 pandemic, according to findings of a study conducted by the American
Association of Advertising Agencies March 18. Nearly half (43%) also said it's reassuring to hear from brands they know and trust during the national health crisis, while 40% said the specifically
want to hear what brands are doing to deal with it.
A 4As survey found 40% of respondents want to know what brands are doing in response to the pandemic.
The 16 systems will bring together more than 330 petaflops, 775,000 CPU cores, 34,000 GPUs, and more to help researchers better understand COVID-19, its treatments and potential cures.
The COVID-19 pandemic has inspired many people to turn to social media to connect with others as they work from home or isolate themselves to avoid infection. Their posts reflect a range of feelings
about the crisis.
Remarkably, nearly a third of Americans have little or no concern about the impact COVID-19 will have on themselves and or their families. That's the finding of a new tracking study GfK is fielding on
American consumers reaction to the pandemic. "Concerns are generally tempered, with nearly twice as many people being somewhat concerned vs. very concerned," the report notes.
Vizio's Inscape, the smart TV data business, says linear TV and streaming OTT viewing are up 10% for March 14-15 vs. March 7-8 due to more people staying home and quarantining. Overall there has been
an 8.6% increase in sessions week-over-week.
In most recent GfK consumer study, 73% say the way companies act during the COVID-19 crisis will affect future purchase decisions.
With so many options, do consumers still fall in love with their brands? Is there loyalty or are people just looking for the next best deal? Beardbrand founder, Eric Bandholz's, believes it's the
former. His plan was to build a brand that his target market identified with right away. So staying true to his commitment to making men "awesome" and a prolific YouTube strategy, Beardbrand quickly
became the go-to source for the underserved bearded community.
The survey indicates 83% are "moderately" or "extremely" concerned about the potential impact of the virus on their companies.
The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for worldwide ad
spending in 2024. The global revision follows one eMarketer issued for China late last week and much of this year's correction is attributable mostly to China.
Another 5% of U.S. adults surveyed March 16-17 said they plan to add new streaming service subscriptions soon due to the virus crisis, reports CivicScience. Its ongoing tracking show Hulu and Amazon
Prime Video showing the most uptrending in recent weeks.
Costco and Sam's Club stood out with store visits that rose about 20% from a year earlier during the first week of March as consumers stocked up on necessities.
While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode by 10,619: from 36,020 at the start of the recession to
25,401 the year after it.
National TV kids' networks have seen gains over the last week, as more children are now home from school, according to two different TV research companies.
A CMO Council report released this week shows that only 12% of marketers believe they have relevant and persuasive content marketing strategies to target the correct audiences.
With prospects for a U.S. economic recession -- indeed, most likely a global economic recession -- virtually guaranteed, how will it impact the ad economy? Historically, there have been pronounced
lags for Madison Avenue both heading into and coming out of economic recessions, but the lag times have compressed considerably -- especially heading into a downturn -- in the 21st Century, according
to special economic analysis conducted by Kantar Media.
The latest Pamco figures are showing a flight to quality as digital traffic to quality news brands sites tops 40m per month for the first time, "The Drum" reports. This is seeing more than 3m more
readers going to quality news brands' websites and apps in 2019 compared to 2018.
TV viewership not only increased in South Korea, the first country outside of China to see a significant jump in coronavirus cases, but also weather emergencies like hurricanes and paralyzing
snowstorms.
One of the interesting -- but probably not surprising -- changes in consumer media behavior related to the spread of the COVID-19 outbreak is the impact it is having on usage of VPNs, or virtual
private networks, enabling users to send or receive private data across public online networks.
More than half of people who normally commute by subways, buses and trains already have cut back or are planning to use public transportation less often.