When it comes to measuring and/or "optimizing" the impact of marketing, Analytic Partners is the industry's current market leader, but Neustar is closing in and challengers ranging from Merkle to
Nielsen are looming, according to the latest edition of Forrester Research's "Wave" studies. "Unified measurement aims to combine the statistical methodology of correlating aggregate media data to
aggregate sales results with the methodologies of attributing individual sales to marketing exposures using person-level data," Forrester's analysts write in the new wave, entitled, "Marketing
Measurement and Optimization Solutions."
Despite Brexit and a record terrible year on the high street, marketers are starting to feel positive again.
When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf.
An annual trends report from Mindshare has found consumers are trusting ads far less and feel they are being bombarded with messages that are just trying to sell them goods, and 5G has yet to capture
the public imagination, "Mobile Marketing" reports.
In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from the U.S. Ad Market Tracker, a collaboration of MediaPost and
Standard Media Index. The index declined only 0.7% in December, which is a positive sign, because November historically is the highest-demand month of the year and the fall-off is normally more
pronounced.
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced
analytics in near real-time, ABI Research says.
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation.
Among BBDO's new business wins this year were two assignments from Facebook, including one that named it creative agency for the social network's global messaging brand WhatsApp.
A funny thing happened on the way toward data-centricity. It's gone down, albeit a little bit. At least that's what the data from the IAB-Winterberry Group's Data Centric Org survey found in 2019 vs.
the 2016, the first year it benchmarked how people in marketing and media organizations think of themselves in terms of data-driven marketing.
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast's FreeWheel and Advertiser
Perceptions.
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent study by the Association of National Advertisers and
video marketplace company Innovid.
TiVo's latest video survey, which made more usage questions mandatory, shows a whopping seven video services per respondent (vs. 2.75 in its Q2 survey).
As Group Director of Digital Engineering, Jonathan Kim has overseen an elite team of "digital engineers" at The Media Kitchen who develop new ways of leveraging digital media technology - both
homegrown and from partners - to make their clients' media work harder, more efficiently and more effectively.
For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he has spent
almost no money on paid media, and lacks the significant campaign funding of rivals in either party. He is now generating organic conversations that stack him somewhere between Democrats Buttigieg and
Andrew Yang and Tom Steyer.
One of the big questions coming out of CES is which innovations will scale and have enough sustainable consumer interest. The next logical question is which consumers will adopt the new technologies
the fastest.
Gen Z is comparable to Gen X in showing a pronounced distrust of corporate America.
Internet users are joining online communities, oftentimes anonymously, to free themselves to be more open and honest about their opinions.
Cable TV networks posted a decline of near 10% overall in total viewership with the top 20 channels in 2019, with young viewers departing at a greater rate and older viewers remaining virtually flat.
According to research covered by Netimperative, a third of retailers are expecting negative effects after Britain leaves the EU at the end of the month, while a quarter think things might actually
improve.
The Q4 IPA Bellwether Report for 2019 shows optimism among advertisers they are set to increase spend, according to "Mobile Marketing." The report shows the most positive upswing in sentiment since
for two years.
John Grono & Donna Andrews' home in the Southern Highlands of New South Wales, Australia was completely destroyed in the raging fires affecting much of the southeastern regions, which is
heart-wrenching.
More Americans now surf for video programming online than via a linear TV service, according to a study by management consultant Altman Vilandrie & Co. Asked which source they were more likely to use
to find video content when they didn't have a plan on what to watch, a slight majority (51%) of Americans cited online video services vs. live pay TV services.
Research from Sport England reveals that a quarter of women find social media female fitness influencers make them feel bad about themselves, The Telegraph reports.
It may not come as a huge shock, but London leads the UK in the creation of start-ups, according to research featured in City A.M.
Ad industry execs overwhelmingly feel their professional esteem has improved recently, but give decidedly mixed grades to the industry's practices, especially with regard to ethics, regulatory issues,
ad clutter, and consumer respect. Even so, the industry is generally split on its overall impact on society.
In one study, many top-trusted brands are older; only 2% of the most trusted 100 brands started business in 2001 or later.
Ad execs, including both advertisers and media buyers, are most bullish on ESPN, HGTV and Food Network in plans to boost ad spending in the next 12 months. That's the top line of Beta Research Corp.'s
annual study on ad demand for 41 basic cable and four broadcast networks.
While free, ad-supported models are still the preferred method for older consumers to access TV services, younger folks ages 18 to 34 are far more likely to embrace advertising free models, even if
they have to pay for it, according to findings of a survey Hub Entertainment Research conducted for Research Intelligencer in December 2019.
CES 2020 is a wrap, but here are the five technologies -- from health tech to autonomous vehicles -- that emerged as some of the most promising and disruptive. Click to download StoryTech's annual CES
trends report.
Twenty years ago, the four broadcast networks were the only places you could find new original scripted series programming - and basically only six or seven months out of the year -- since they aired
mostly repeats during non-sweeps months and throughout the summer. That started to change in the late 1990s/early 2000s, when "Oz" (1997-2003) and "The Sopranos" (1999-2007) debuted on HBO. Both of
these groundbreaking series elevated the scripted drama beyond anything the broadcast networks were capable of doing (restrained as they were by advertiser concerns about language, sexual content, and
violence). These two series changed the perception of what was possible on the small screen. HBO, and later Showtime, demonstrated that a network only available in about one-third of the country could
develop hits that reach a widespread audience and become cultural touchpoints. In this week's edition I review the brief history and burgeoning market of original scripted dramatic series developed
by cable and streaming services.