Advertising, media and technology industry "scapes" -- the kind of graphically organized charts delineating vital industry ecosystems popularized by investment banking firm Luma Partners -- may seem
like they're a dime a dozen these days, but a new one created by an industry ethicist may be the most important one Madison Avenue will ever use.
Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently.
Almost a quarter of viewers seek out content that teaches them something new, digs deeper into their interests or is related to one of their passions.
In light of the National College Athletic Associations decision to cancel the 2020 Division 1 men's and women's championship tournament, SQAD has released data analyzing the past five years of average
ad unit costs for the finals and semi-finals to show what is at stake. The data, which comes from SQAD MediaCosts National database, shows some fluctuation, but finals costs going well into the
seven-figure range.
Social media engagement tends to be highest during morning and afternoon dayparts, while dropping off in the evenings and weekends.
eMarketer slashed its 2020 global ad outlook by $20.3 billion to $691.7 billion. More than half that revision was attributed to China -- the world's second largest ad market after the U.S. -- whose ad
market was revised downward by $7.4 billion to $113.7 billion, due to the impact of the Coronavirus.
While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in
China in the period following its COVID-19 epidemic. "Big Data" analyzed by the equities research team at UBS indicates that, with the exception of big-ticket items like automobiles, China's major
industrial markets are stabilizing, especially exports, imports and online commerce.
More than half of industry executives say advertising was their first choice for a career, but the number is significantly higher for ad agency professions vs. their clients. However, when it came to
reasons for selecting a career in advertising, advertisers and agencies were much more aligned.
Forty-two percent of retailers said they are concerned about consumer confidence, although there is some disagreement about how much people will curtail spending.
Experimental AI technology from Perion Network's search technology division CodeFuel shows the road that coronavirus takes and how the virus changes consumer behavior.
A third of customers want more than points that eventually lead to discounts from loyalty schemes, according to research from the DMA covered in "Netimperative."
Consumer conversations reveal a big difference in the most loved brands online versus offline.
The NCAA this afternoon announced it will have no live fans attending its March Madness college basketball tournament games due to concerns about the Coronavirus. While the move sparks concern about
the impact on TV ratings, a nationwide poll indicates most Americans are more, not less likely to watch the tournament in spite of it.
Over-the-top (OTT) and mobile devices are the "go-to" interface for consumers to watch video programming, not TV. That's one of the findings of a just-published study from IPG Mediabrands Magna and
IPG Media Lab units and Vevo. The report, "The Anatomy Of A Video Experience," sampled more than 5,000 consumers utilizing a video diary, found linear TV sets now rank on part with personal computers
as the "go-to" for watching video among those surveyed.
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chacka
Marketing CEO Janel Laravie.
Ad disruptions due to coronavirus "may be short-lived and should follow a similar economic pattern to that of the aftermath of September 11, 2001," writes Moody's Investors Service media analyst Neil
Begley.
Currently, only 46% of U.S. households are defined as "omnichannel" shoppers, meaning they use a combination of online and offline channels throughout their household purchase journey, from
consideration to final purchase. But that is expected to grow to a dominant position in two years and growth to 57% of all U.S. households by 2025, according to a new report from Nielsen and the Food
Industry Association.
Media companies depending on advertising, theatrical and theme park revenues are most at risk of losses due to the impact of the Coronavirus, according to an analysis of key publicly traded media
companies published this week by the equities researchers at UBS. Not surprisingly Disney, Discovery, Fox, Viacom CBS, AMC Networks, Comcast and AT&T top the list of greatest exposure to negative
impact from the virus, which likely will impact consumer spending of media in public places, as well as ad spending from brand marketers shoring up their own bottom lines.
While digital media are frequently bought on the basis of behavioral and/or identity-based data, context still matters for many brands, and new research conducted by The Harris Poll for digital
audience exchange OpenX suggests American consumers actually have more of an open mind when they're visiting the "open web" vs. so-called "walled gardens."
More than 70% of U.S. women consumers said they would change their buying behavior if a company displayed a negative gender stereotype.
As far as dog whistles go, none may be as dangerous as the President of the United States sending secret signals to QAnon, a far-right conspiracy group espousing far-fetched radical theories like a
ring of "deep state" pedophiles secretly plotting against the President and his supporters. But that's what happened Sunday when the President and his social media manager Dan Scavino circulated a
tweet depicting the President fiddling and featuring a QAnon tagline: "Nothing can stop what's coming."
A fundamental paradox of the digital advertising marketplace is underscored in a new report from programmatic exchange OpenX and The Harris Poll, which shows consumers are far more prone to use the
so-called "open web" and to be influenced by advertising there than on "walled gardens" like Google, Facebook and Amazon. It's a paradox, because while the open web comprises an estimated 66% of the
time American consumers spend online, it reaps only 40% of digital ad budgets.
While major national advertisers appear to be doing a better job of paying the media, they've increased the amount of time it takes to pay their agencies 27% over the past seven years, according to
the latest edition of a periodic study from the Association of National Advertisers. ANA members said it now 58.1 days to pay their agencies' fees, up from 45.7 days in 2013.
At the height of China's Coronavirus outbreak, the nation's population dramatically altered their media consumption habits, diverting two-hours-plus daily to researching the epidemic online, according
to findings of an in depth study published by Kantar's health division. The study, which draws on a representative WeChat survey conducted Feb. 11 of the both general and at-risk populations residing
in 28 Mainland provinces, found that the general population spent 2 hours daily and the at-risk population spent 2.7 hours daily researching the COVID-19 epidemic.
The worst-case scenario would mean Disney could see ad growth decline by 3% in Q2 and 8% in Q3 this year through second-quarter 2021, says Bernstein Research analyst Todd Juenger. The best-case
scenario is a 2% reduction to a 5% slide through the end of year.
Advertising and media industry researcher and consultant The Myers Report has revised its 2020 outlook for media advertising growth downward to +4.8% from its previous forecast of +6.2%, citing the
impact the Coronavirus is likely to have on advertising spending plans. The company said the revision "reflects $3 billion of Coronavirus-based adjustments."
The vast majority (88%) of users of so-called app-based "offerwalls" value such offers, while 45% would stop playing app-based games if they were removed. The report also shows that cost-per-install
models -- offerwalls that provide incentives for installing the app in the first place -- generates teh vast majority (58.2%) of conversions among Android offerwall users, followed by cost-per-action
(29.1%) and cost-per-engagement (12.7%).
In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issued an alert for Netflix's streaming revenues due to the impact of Coronavirus. The warning seems
counterintuitive, because a global pandemic causing people to live and work more from home would seem to be a boon for an entertainment platform streamed from the safety of people's homes.
Spending on political advertising through local media channels will reach $7.1 billion this year, up $500 million from a prior forecast.
Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against.
The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and