Common market research missteps include using a DIY tool with a skewed convenience sample.
Cost, followed by "inadequate metrics," and "lack of large scale of audiences," are the top obstacles to advertisers and agency executives buying more OTT advertising. The finding is derived from an
eMarketer analysis of IAB data from March 2019, and is part of a "Connected TV Trends 2020 Roundup" published by eMarketer.
Acura's "Beat That" commercial was the coolest automotive ad, showcasing the brand's past and current innovations.
About two out of five adults said they trusted the USPS in a list that mostly included consumer packaged goods brands like Hershey, Dove and Tide.
Overall, ad industry executives have a positive view of the advertising and media business, but agency executives are somewhat more negative than advertisers in their current perspective. That's the
finding of interviews Advertiser Perceptions conducted for Research Intelligencer at the end of 2019, as part of a benchmark of industry sentiment coming into this year.
Last year was the worst on record, so expect a 1% dip in November and December sales to have a major impact.
More than a third of industry execs say their view of the advertising and media business is "negative" and has grown worse in recent years, according to interviews with more than 300 advertisers and
agency executives conducted late last year by Advertiser Perceptions.
Ten years ago, FX Networks benchmarked a "Peak TV" milestone revealing there were more hours of original scripted series than a person had time to watch. Ten years later, FX says the supply has grown
152%, which is why the future of media is actually "Pique TV."
Publishers of journalism worldwide give the highest marks to Twitter for combating misinformation and/or disinformation, according to the 2020 edition of an annual study by the Reuters Institute and
the University of Oxford.
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research.
Ten years after FX Networks began tallying the number of original scripted shows airing on TV each year, the number has grown 152% to 532 in 2019.
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study finds.
Mercedes' "Bertha Benz" spot was No. 1 at triggering a broad range of emotional responses.
The funniest ads saw high scores for viewer attention and likeability, a sign of the effectiveness of humor to engage viewers with a branded message.
On Wednesday we reported on findings of HUB Entertainment Research's most recent consumer research showing the prevalence of password and log-in sharing for OTT services, including both those
reporting giving and/or receiving log-ins from others they don't live with. The findings showed a generational gap, with the youngest demos much more inclined toward this log-in sharing behavior.
The British Retail Consortium (BRC) has revealed UK retailers had their worst year in 2019 since it began keeping growth records in 1995. "Sky News" reveals sales were down by 1.8% across November and
December, compared to 2018.
It's been nearly two years since I deactivated Facebook and I don't miss it. Professionally, I can't get away from it. Societally, I think we'd all be better off without it. I'm not alone.
Look for more traditional pay TV losses in 2020 as higher pricing and new lower-cost D2C streaming platforms impact the business, one media analyst says.
The findings, part of HUB's new "Video Redefined" report, show younger Americans are far more prone to access OTT services via someone else's account, and the most likely platform is Netflix.
New research found 75% of U.S. consumers do not want to spend more than $30 per month on all their streaming services -- which would amount roughly to signing up for around three streaming services at
$10 per month each.
Mercedes-Benz's "Bertha Benz" hit on a wide spectrum of emotions relating to powerful messaging, inspiring and heartfelt feelings, per Ace Metrix.
Many marketers have direct experience with AI among a variety of marketing tasks, helping them to appreciate the technology's current limitations and future potential.
For all the hype on Madison Avenue that consumers are seeking "personalized" advertising and/or media experiences, most consumers don't really care, especially older ones. That's one of the findings
from UBS' annual Evidence Lab survey of digital media users.
After its meteoric growth since Shapermint first launched in 2018, the shape wear company needed to better connect with its customers. To stir things up the brand incited a public debate about
shapewear and put its customers' feedback at the heart of its new body-positive campaign, "Feel Like the Masterpiece You Are".
"We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report.
The good news is that ad engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking study from UBS' Evidence Lab. The bad news is that it's
relatively flat despite "continued ad innovation from the various platforms," write UBS digital equities researchers. In other words, all the advertising R&D is just enabling them to tread water.
Snapchat is the most vulnerable digital media platform to being deleted by its users, according to the latest installment of UBS' Evidence Lab research. Asked which app they were most likely to
delete, 33% of respondents cited Snapchat, followed by Twitter (30%), Pinterest (27%), Facebook (26%) and Instagram (26%).
Data from some 6,000 accounts were available for purchase in 15 different marketplaces on the open and dark web, said the company. says video software provider Synamedia
Stores saw a poor performance on Boxing Day according to the latest figures from ShopperTrak. Netimperative reveals that the researchers recorded an 11.8% decrease in footfall compared to the year
before.
More than 1,100 startups will be exhibiting at the Consumer Electronics Show this week, hoping to get the attention of attendees, including a record number of advertising, media and marketing execs
scouting early-stage opportunities to get in front of potentially disruptive consumer technologies.