In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issued an alert for Netflix's streaming revenues due to the impact of Coronavirus. The warning seems
counterintuitive, because a global pandemic causing people to live and work more from home would seem to be a boon for an entertainment platform streamed from the safety of people's homes.
Spending on political advertising through local media channels will reach $7.1 billion this year, up $500 million from a prior forecast.
Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against.
The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and
Mobile devices are the most important way for advertisers to reach black audience groups through digital media.
Digital media channels with TAG certification last year had an overall invalid traffic rate of 0.53% in select European markets, little changed from 2018.
While only half of ad executives have explicit plans to utilize artificial intelligence in their advertising, only a third ever see it playing a role in creating original ads. That's the finding of
interviews with more than 300 ad executives conducted by Advertiser Perceptions in January. Thirty-eight percent said they would likely use AI to create original ads, but 42% said they more likely
would use it to customize or version existing advertising for their programmatic advertising buys.
Since we originally launched this blog with a real-time data tracking index -- the now dormant RTB500 -- MediaPost has collaborated with a variety of sources capable of producing unique views of the
advertising and media marketplace. Today, we are launching one that is a little more self-reflecting: an index of the key words and phrases Madison Avenue is most interested in.
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive,
Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
Box office revenues are slightly higher than a year ago through the first weekend in March -- with national TV marketing spend stable for now.
For all the industry discussion surrounding artificial intelligence, half of ad execs say they and their organizations have no plans to begin using it.
An exhaustive study conducted by academic researchers at New York University's Tandon School of Engineering found "systemic flaws" in Facebook's political advertising monitoring and enforcement, with
many of the worst offenders exhibiting the same disinformation and non-disclosure issues that Russia's Internet Research Agency used to disrupt the 2016 U.S. presidential election.
London has been named as the second-biggest tech hub in a KPMG survey of tech executives. "The Telegraph" reveals the city came in seventh in the same piece of annual research last year.
The UK is languishing in 16th place of a league table compiled by the OECD for female representation in technology companies, "The Telegraph" reports.
Gen Z-ers are most at home in the private and creative world of video games.
About a third of consumers said the maximum length of non-skippable ads they would watch without it taking away from their streaming TV experience is 15 seconds or less.
About half of consumers said there are too many video subscriptions and they want one place to access all content.
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% of these consumers said they
have less trust in brands. The most stable group overall, 25 to 34 years old.
The supply of connected tv (CTV) has more than tripled over the past two years, accounting for nearly half of all digital video ad impressions traded online. That's the finding of the 2019 edition of
ExtremeReach's "Video Benchmarks Report," which shows CTV has grown from just 16% of digital video ad inventory in 2017 to 49% in 2019.
The Trustworthy Accountability Group (TAG) has published a report which claims that when appropriate fraud measures are put in place, ad fraud is reduced by more than 90%, Mediatel reveals.
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange.
For all the industry hype surrounding the shift of clients bringing their programmatic media-buying in-house, a significant number of big marketers have regrets and remain unsatisfied with the
experience, according to findings of The Myers Report's "2020 Media Supply Chain Study."
At $10 per vote yielded through noon on March 4, Biden has had the most cost effective campaign to date, beating his next closest rival, Bernie Sanders, by a margin of three-to-one. The disparity gets
even more startling as you work your way across the spectrum of candidates to the billionaire boys club with Mike Bloomberg paying a whopping $240 and Tom Steyer $1,260 per vote.
Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to a new projection from BIA Advisory Services. BIA Advisory
Services is raising an earlier estimate by $500 million from its estimate of $6.6 billion this past fall.
In this week's report, I examine how the spread between young and old viewers is growing, though overall viewing remains stable.
Only 15% of undergraduate students at American colleges and universities perceive the ad industry as operating ethically, according to findings of a study of professors fielded by the Association of
National Advertisers' ANA Education Foundation. The study, published in the ANA's just-released "Bridging The Analytics Disconnect," points to a significant rift between the perceptions of academia --
both professors and students -- and the ad industry's goals to become more analytical and data-based.
There's a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively "data-intensive" and the culture of American
universities educating the next generation of industry professionals, a new report from the Association of National Advertisers finds.
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases,
according to Merkle's 2020 Loyalty Barometer Report published Tuesday.
More than half of consumers said they heard of Poshmark, making it the leading brand among companies that sell second-hand clothing.
When it comes to reaching registered voters in key Super Tuesday states, TV and email are by far the media with the greatest reach, according to findings of studies the Television Bureau of
Advertising (TVB) commissioned in three of the states: California, Colorado and North Carolina.
A study by Hub Research also confirms that original content is a major perception advantage for Netflix -- and that perceptions of streamer and network brands are considerably more key in driving
viewing behavior than viewers realize or care to admit.