MediaPost Weekend Editions for 2017
MediaPost Weekend - Saturday, June 3, 2017
Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement
After CEOs Sound Off, Brands Likely To Advertise Climate Messages
Changing The Guard At Publicis: Levy Passes Baton To Sadoun
Sadoun: Publicis Will Become A Dynamic 'Platform'
Head Of The Classless: Kathy Griffin Goes Overboard
More Changes At GroupM: Maxus Folded Into MEC, Essence Expands
Anchorman: The Legend Of Scott Pelley
Digital Media Imperative: Stop Bot Fraud Before It Can Happen
TV Nets' C3 Ratings Dip 7% Among Key Viewers
Sprint Shifts Its $700 Million Media Account To Horizon Media
Proposed Privacy Bill 'Goes Way Too Far,' ANA Says
Russian Search Engine Yandex Faces Treason Charges In Ukraine
Body-Slamming The Upfront? Maybe Just A Full-Nelson
Global Media Spend Up 7.2%, Tops Consumer Price Gains
U.S. Daily Newspaper Circulation Fell 8% In 2016
MediaPost Weekend - Sunday, May 28, 2017
Odds And Endings: Aniston's Eyes, And The Sins Of The Fathers
Ad Fraud Found In Google Play's App Platform
Effie Worldwide Names Most Effective Global Marketers
More Advertisers Flee Fox's 'Hannity'
To Sponsor Or Not To Sponsor: That Is The Question
The Future Of Social VR Is NOT Facebook
Consumers Don't Like 'Political' Brands; Ad Pros See Heightened Interest In 'Values' Marketing
Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
Manchester Attack: Social Media Shines Brighter On Helpers Than Fakers
Havas Group Launches 'Control Tower' For Programmatic Trading
Commissions Rebound As Agency Comp Model: Fees, Incentives Begin To Recede
Much Adieu About Nothing
Battle Of The Network Scars: The Return of 'Botched'
Upfront Spending Up Slightly, Scatter Down
Sean Hannity, TV News Advertisers Can Now Identify Real 'Fake News'
Time To 'Do More Digital' -- But Rationally, Not Blindly
MediaPost Weekend - Sunday, May 21, 2017
Battle Of The Network Scars: The Return of 'Botched'
Radical Transparency In Politics And Media
Upfront Spending Up Slightly, Scatter Down
Upfront Reflections: If Only TV Was As Exciting As Networks Say It Is
Upfront Reflections II: In Era Of Massive Change, Networks Still Do Schedules
A Modest Proposal
Why Trad TV Upfronts Fall Behind Modern Consumer
Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention
Should ESPN Drop 'Monday Night Football'?
Broadcast TV Maintains Media Dominance
U.S. Ad Market Sinks 1% In April
Will Upfront Get A New Premium Moniker?
CBS Touts Strong Viewership, Custom Data, 8 New Shows
Media Stocks Dip Amidst Political Turmoil
IAB To Shift Discussions About 'Programmatic' To 'Automation'
ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
Cover Story: Quit Yer Kremlin!
ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic
Yes, Virginia, The Upfront Presentations Are Still Important
IAB Tech Lab Officially Releases Dynamic Content Ad Standard
Fox Strikes Moat Video Measurement Deal
Google Integrates Android OS In Cars: Partners With Audi, Volvo
Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
NBCUniversal Touts Brand Safety, Metrics
Dentsu Reports Q1 Organic Growth Of 3.9%
MediaPost Weekend - Saturday, May 13, 2017
Why Cannes Still Draws A-Listers, Hint: It's Not The Money
Go Figure: Dove's Lady-Shaped Bottles Make Eyes Roll
Fox Promotes Marchese To President, Advertising Revenue
Trump's Travails Deliver Record Highs For TV Views, Ad Revs
Fox Touts Modest Ad Sales Gains, Stock Price Sinks
Do We Still Need An Upfront?
Vivendi Makes $2.5 Billion Offer For Controlling Stake In Havas
The Funnest Facebook Quiz Ever!
Fox News Sexism Scandal Just Won't Go Away
Facebook Cracks Down On Low-Quality Web Sites
H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
Health Care Exploited By Republicans, Democrats In Pre-2018 Ad Blitz
Snap Earnings Hit $149 Million, Users Increase 36%
WPP's POSSIBLE Acquires Amazon Ecommerce Specialist
Time-Based Engagement Champ Batkin Named CEO Of Webspectator
A Sinclair-Tribune Merge Isn't Exactly A TV Network
Sinclair Broadcasting Offers Nearly $4 Billion To Buy Tribune Media
Warren Buffett Admits To Making A Mistake About Google
'The Handmaid's Tale': The Fruit of Hulu
MediaPost Weekend - Saturday, May 6, 2017
Patagonia Takes Full-Page Swing At Trump
Fox News Sexism Scandal Just Won't Go Away
Bully Pulpit: Colbert Demeaned Himself With Gutter Attack On Trump
H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
CBS' Moonves: Upfront Will Be 'Exceedingly Strong'
Pre-Upfront: Things That Matter, Things That Don't
P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
Mediabrands Shakeup: Tajer Out As CEO
Dancing On A Glass Ceiling: The Many Roles Of Ivanka Trump
Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
I, Bobot
Facebook Adds Media Monitors To Review Violent Videos
National TV Viewership Dips, Sports Holds
IAC's HomeAdvisor And Angie's List Merge Under ANGI Homeservices
Bloomberg Partners With Twitter To Stream News
WPP, MDC Executives Take 2016 Pay Cuts
'Time' Will Tell, Takes Itself Off The Block -- For Now
Airbnb, Hearst Team To Produce Travel Magazine
YouTube: We're Not TV, But Here Are Some New TV Shows
MediaPost Weekend - Saturday, April 29, 2017
Reflections Of An Unintended War Correspondent
Bill O'Reilly's Ratings: Not As Strong As You Might Think
Dropping Anchor: Getting Rid Of Bill-O
Insta-Escorts
FTC's Ohlhausen Praises Plan To Reverse Net Neutrality Rules
Monumental Outrage: Patagonia, Outdoor Brands Take On Trump
WPP Says Weaker Spending Hindered Growth
Transparency Impacts Agency Comps: Omnicom 'Exclusions' Drag Entire Sector
Caitlyn Jenner's Media Blitz Is No Guarantee Of Book Sales
comScore Antes 'Table Stakes,' Provides Viewability Data Free
Facebook Gears Up To Fight Fake News
Breitbart Denied Press Credentials, Questions Raised Over Editorial Independence
April NOT The Cruelest Month, TV-Wise
UM Rides With Coach, Named Media AOR For Luxury Brand
DHS Investigating Attempt To Unmask Anti-Trump Twitter Account
Google Offers TV Inventory Via DoubleClick Bid Manager
Tips For Sustainable Marketing Ahead Of Science March, Earth Day
MediaPost Weekend - Saturday, April 22, 2017
Bill O'Reilly Leaves Fox News, Tucker Carlson Takes His Slot
Dropping Anchor: Getting Rid Of Bill-O
O'Reilly's Fox Departure May Not Impact Financial Bottom Line
And That's That: 'The O'Reilly Factor' Is No More
FCC Ownership Plan Has Adverse Impact On TV Stocks
My Hero, Donald Trump
Tips For Sustainable Marketing Ahead Of Science March, Earth Day
Big Digital Publishers Pass On NewFronts This Year
Worst Sitcom Of The Year Jokes About James Gandolfini's Death
Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
Don't Be Evil -- Revisited
BIA/Kelsey, comScore Strike Data Deal
Performance Is New Programmatic In TV Advertising
Q1 Media Spend Ticks Up, Digital 6% Higher
Accenture Taps IPG's UM For 'Digital-, Mobile-First'
Google Reportedly Prepping Ad Blocker
Will NFL Ratings Rise Again?
Omnicom Q1 Revenue, Profits Up As Firm Sells Novus, Other Subsidiaries
Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Want EU Back? Or Hard Brexit 2.0? UK June Election Will Decide
Facebook Live Gets Much Media Attention -- For All The Wrong Reasons
Advertising On VOD Rises 21%
Google Accused Of Misrepresenting Fake Content Clean-Up
MediaPost Weekend - Sunday, April 16, 2017
Why Viacom Is Rebooting Spike As The Paramount Network
Six Degrees Of Internet Excoriation
Surprise Of The Week: Transgender Controversy On 'Survivor'
GenerationVexed
Mediabrands Veteran Peter Mears Departs For Havas Media COO Role
Simulmedia Licenses Oracle Cloud, Enables Linear TV Ad Deals Based On Purchase Data
Snap-To-Shop Ads Hope To Drive Retail Sales
Burger King's Whopper Of A Voice-Activated Misfire
Fox Should Fight Its Own Battle With Spectrum And Leave Us Out Of It
Silicon Valley Urges FCC To Preserve Net Neutrality Rules
Americans Watched 44 Billion TV News Hours During First 99 Days
Republicans Now Say FCC Should Police Broadband Privacy
Facebook Urges Judge To Dismiss Class-Action Over Inflated Video Metrics
Nielsen Launches National Out-Of-Home Reporting Service
FCC Chairman Readies Net Neutrality Repeal
MediaPost Weekend - Sunday, April 16, 2017
Where's The Beef? The Preening De-Cleavage-ization Of Carl's Jr.
Trump Team Detects Anti-Donald Bias In TV Dramas: Reports
Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar
2018 Winter Olympics To Change Ad Guarantee Metric
Broadband Carriers Promise 'Air-Tight Approach To Privacy'
Adios, Au Revoir, Auf Wiedersehen -- UK Takes A Gamble That Just Might Pay Off
House Repeals Broadband Privacy Rules
Democracy Fund, First Look Media Give $12M To News Organizations
Facebook Says It's Not Responsible For Discriminatory Ads
U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
Monkey See, Monkey Don't
MediaPost Weekend - Saturday, April 8, 2017
Bob Guccione Jr. Is Back, This Time With A Lust For Digital
Aspartaming History: Pepsi, The 'Un-Woke' Cola
Unilever To Produce 30% Fewer Ads, Trim Agency Roster
Oath: The New Coke Of The Ad Business
Getting Next To Adjacency
Google Inks Deal With comScore To Improve Brand Safety
NBC Depends On Scale, Partnerships To Navigate Media Landscape
Twitter Cofounder Sells Big Stake In Company, Invests Elsewhere
Twitter, Yelp, Other App Developers To Pay $5.3 Million Over Address Book Uploads
Departing 'O'Reilly Factor' Advertisers Now In Other Fox Shows
P&G Is Right -- Digital Marketing Must Escape The 'Crap Trap'
Upfront 2017: Where Is Your Data Coming From?
Poor-Quality Ads Cost U.S. Marketers $7.4 Billion
3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
Searching For Leadership
Incoming 4As CEO Marla Kaplowitz Outlines Priorities, Challenges
Media Consumption Of 2016 Political News: Strong Gains, Cable TV Soars
Google To Fact-Check, Flag 'Fake News' In Search Results
AMC Upfront Pitches All 5 Networks, Focuses On Unified Buying
OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Gecko Meets Groot In Geico, Marvel Ad Tie-In
Viacom Nets Up Rush To Head Of 'Audience Science'
« Previous Entries
Next Entries »