MediaPost Agency Daily Editions for January 2017
MediaPost Agency Daily - Tuesday, Jan. 31, 2017
McCann New York Strategy Director Heads to Paris-Based Fred & Farid
Holding Companies Speak Out On Trump's Travel Ban
Ford Strongly Criticizes Trump Travel Ban
Agency Trading Desks Still Dominate Programmatic
Mindshare Finds 'American Dream' Changing
Sponsorship Outpaces Advertising, Will Approach $63 Billion In 2017
Wendy's' First Super Bowl Ad Takes On Rivals' Frozen Beef
Grupo Gallegos Forms United Collective
How To Become A Brand's Irreplaceable Business Partner
Freshpet Refreshes 'Letters' Campaign
Ogilvy & Mather's Single P&L Move Will Lead The Way In Transparency
Tearing Down The Walls (But Not The One That Matters)
NEW! Jason Statham, Gal Gadot, Star In's Super Bowl Ad
REVOLVING DOOR: Robbee Minicola Named President Of Wunderman Seattle
BIZ DEV: Primary Design Tapped To Rebrand Bluewater Farms
MediaPost Agency Daily - Monday, Jan. 30, 2017
Ad Agency Changes Name to Relic, Aims Not to Become One
Andrew Benett Out At Havas
Ogilvy Reorganizes With A Focus On Delivery
Horizon Creates Role To Navigate Evolving Print-Digital Medium
Wieden+Kennedy Appointed AOR For Fox Sports
VSA Leads Borden Cheese Brand Relaunch Effort
Katie Newman Joins Leo Burnett As U.S. CMO
Motive Appoints Multicultural Expert
Google Recalls Employees: Microsoft, Facebook Warn U.S. Policies Could Impact Ad Tech
Come Back, Barack
NEW! Steve Jobs Shown For The First Time In Non-Apple Ad
REVOLVING DOOR: VML Promotes Two, Hires One
BIZ DEV: Erwin Penland Named AOR For Strayer University
MediaPost Agency Daily - Friday, Jan. 27, 2017
Ogilvy & Mather Worldwide CCO Tham Khai Meng Named President of the 2017 Cannes Titanium and Integrated Jury
Arthur Sadoun To Succeed Maurice Levy As Publicis CEO In June
PHD's Cooper Named 2017 Media Lions Jury President
ABC Creative Signs Up For Dumbstruck Emotional Response Platform
BET Selects MullenLowe Mediahub, Identity As Media AORs
Schafer Condon Carter Launches Content Unit
10 Tips for Fixing Your Sales Conversion Problem (Permanently)
NEW! Take A Virtual Tour Of Cisco's 'Space Hotel'
REVOLVING DOOR: Donn Rohn Joins Deutsch LA As EVP, Group Strategy Director
BIZ DEV: Mediavest | Spark Named U.S. Media AOR For KFC
MediaPost Agency Daily - Thursday, Jan. 26, 2017
Agency's 'Trump and Dump' Bot Analyzes Trump's Tweets, Shorts Stocks, Donates Gains to ASPCA
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
Future Of The Ad Agency Heard In The Language Of Marketing
Mediasmith Joins ANA
Election 2016: The Big Marketing Takeaways
Snickers To Air First Live Super Bowl Ad
Skittles Returns To Super Bowl With Teen Love And Update To Throwing Rocks At Windows
Rauxa Unveils Digital Content Unit
Visit Seattle Teams With New Agency, Filmmakers And Sundance
Atlanta's 'I'm In' Campaign Celebrates Winning Bid For 2018 College Football Championship
U.S. Department of Transportation Launches 'Stop! Trains Can't'
REVOLVING DOOR: Joan Creative Hires Two
BIZ DEV: Laundry Service Named Social Media AOR For BMW Of North America
MediaPost Agency Daily - Wednesday, Jan. 25, 2017
Digital Spend Slowed in 2016 But TV Saw An Increase
Procurement Is A Protection Racket, Isn't It?
Whole Foods Selects MediaCom As Its New Media Agency
Job 1: Why New Business Development Should Never Leave The Top Of Your List
Planit Rejuvenates Dr. Brandt Skincare
Hill Holliday Bolsters C-Suite With New President, COO
Humpty Dumpty To Star In Super Bowl Ad For TurboTax
Jessica Baum To Lead Media At Traction
NEW! This Half House Has Faster Internet Than You
REVOLVING DOOR: Mother Makes Hires In New York, Los Angeles
BIZ DEV: RPM Advertising Named AOR For Fields Auto Group
MediaPost Agency Daily - Tuesday, Jan. 24, 2017
For Every Stupid Ad Cliche In the Super Bowl This Brand Will Donate Thousands to Boys and Girls Clubs of Southern California
Expedia Pitches Travel To Broaden Your World View
Bud Light Unveils First 'Famous Among Friends' Ad
Huge's President's Club
72andSunny's Matt Jarvis Promoted To Global CEO
Melissa McCarthy's Big Polar-Ice-Cap-to-Arid-Desert Trek For Kia
Delivering Media Change In 2017
When The Going Gets Tough...
NEW! Woman Shaves Head To Encourage Yearly Breast Cancer Screenings
REVOLVING DOOR: Jennifer Gove Elevated To Preston Kelly President
BIZ DEV: Serendipit Consulting Adds Three To Client Roster
MediaPost Agency Daily - Monday, Jan. 23, 2017
Publicis Lures STEM Graduates Into Advertising Instead Of, You Know, A Career Of Actual Importance
Dentsu Settles With Suicide Victim's Family
Clients, Agencies Split On Trump Presidency: Guess Who's More Upbeat?
And Now A Message To President Trump, From Women Around The World
Fifth Third Bank Selects Empower MediaMarketing As New Media AOR
Kinetic WW Appoints Michael Lieberman To New Strategy Role
Mcgarrybowen's Brandon Cooke Jumps To FCB
Up From Latte
NEW! There's A 'Lady On The Run," But From What?
REVOLVING DOOR: McCann Makes Hires In Detroit, New York
BIZ DEV: Johannes Leonardo Named Creative AOR For MassMutual
MediaPost Agency Daily - Friday, Jan. 20, 2017
Omnicom Health Group Relaunches Its Health-Focused Agency As Patients & Purpose
Dentsu Appoints Long-Time Insider As Its New CEO
Chipotle Selects New Agencies: MullenLowe Mediahub, Venables Bell & Partners
VSA Partners Reshuffles Executive Suite
Ryan Haskins To Lead F&P's New Media Operation
DEG Acquires Hint Studios
Agency Creates 3 Tiers For Augmented, Virtual Reality
Questions I Am Saving For Alexa
NEW! Ryan Lochte Gets Clean Start With PowerBar
REVOLVING DOOR: Joan Creative Adds Pair To Creative Dept.
BIZ DEV: Clarity Coverdale Fury Named AOR For Cheyenne Mountain Zoo
MediaPost Agency Daily - Thursday, Jan. 19, 2017
Study Finds Opt-In Mobile Ads Preferred 2-1 Over Traditional Digital Ad Units
MDC's Nadal Tried To Expense Cosmetic Surgery, Pet Care, Other Bogus Expenses
New Study Puts AI In The Fast Lane
The Next Starbucks? Baltimore Agency Opens A Coffee Shop
Welcome To The Year(s) Of TV
Mindshare Taps Initiative's Peterson As U.S. Digital Investment Lead
Anathea Ruys To Head Carat's LA Office
VML Elevates 2 To NA Chief Creative Officer Roles
Tammy Soares Leaves Rosetta For Accenture Interactive
GALE Recruits 2 RazorfishSapient Alum
NEW! Don't Cry Over Spilled Milk, Unless It's Canadian Milk
REVOLVING DOOR: Madwell Beefs Up Executive Ranks
BIZ DEV: Vizion Interactive Named Search Agency For Universal Pictures Home Entertainment
MediaPost Agency Daily - Wednesday, Jan. 18, 2017
This Ad Agency Executive Has The Answer To Gender Equality In Advertising
Mediavest |Spark Wins $225 Million KFC Media Assignment
Dentsu Issues Over-Billing Report, Finds Nearly 1,000 Flaws
Leo Burnett Recaptures $100 Million U.S. Special K Account
In A First, Steve Jobs Is Featured In Spots Not Promoting Apple
Horizon Media Selects Adbrain As Primary Cross-Device Partner
Yahoo And The Transitory World
NEW! Blue Apron Starts From Scratch, Reinvents The Food System
REVOLVING DOOR: Catherine Locker Named Chief Of Staff At DDB North America
BIZ DEV: Red Door Interactive Named AOR For Astroglide
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