UPS' cardboard world wows visually, but is it the right package? You are always urged to think outside the box in business. But Doner was thinking inside the box -- more specifically, inside the cardboard box -- when the agency launched a microsite nestled within a cardboard box as part of The UPS Store's integrated Cardboard World campaign. "Our challenge in the brief was to bring Cardboard World to life online in an interactive way and tell the story of how TheUPS Store is more than just shipping," explains Justin Smith, Doner executive vice president/executive creative director for interactive.

In 2000, we were all rushing to proclaim the arrival of the efficient marketplace. Analysts lined up to write paeans to the logical beauty of e-procurement. Billions and trillions of dollars would grease the wheels of ecommerce, flowing from business to business in clean, straight and rational lines. It all made so much sense: the stripping away of all the messy decision making, ruthlessly commoditizing the Business-to-Business (B2B) market, driving buying through simple value equations.

It's likely you never heard about Intel's 90-day trial for Alzheimer's patients and their caregivers. That's because the wireless network is built into patients homes. Using numerous types of motion and weight sensors and radio-frequency identification (RFID) technology, patients' daily activities are monitored and recorded.

Advertisers love search stats, but maybe there's a better way to get ahead of the curve on consumers' actions. BlueKai thinks they have it nailed. The company is now issuing a quarterly index of consumer intent action across the Web. Dubbed BlueKai Pulse, the free report reflects data trends and insights from the BlueKai Data Exchange, which aggregates the anonymous intent data of over 145 million unique users on top-tier U.S. e-commerce, online travel agency and auto comparison sites.