Most of us can remember when as children we would ask our parents' permission to do something. And most of us - at least once or twice - probably threw in the old argument, "Well, my friend's mom is letting him do it." Today's social media marketing efforts may sound very familiar.

UPS' cardboard world wows visually, but is it the right package? You are always urged to think outside the box in business. But Doner was thinking inside the box -- more specifically, inside the cardboard box -- when the agency launched a microsite nestled within a cardboard box as part of The UPS Store's integrated Cardboard World campaign. "Our challenge in the brief was to bring Cardboard World to life online in an interactive way and tell the story of how TheUPS Store is more than just shipping," explains Justin Smith, Doner executive vice president/executive creative director for interactive.

In 2000, we were all rushing to proclaim the arrival of the efficient marketplace. Analysts lined up to write paeans to the logical beauty of e-procurement. Billions and trillions of dollars would grease the wheels of ecommerce, flowing from business to business in clean, straight and rational lines. It all made so much sense: the stripping away of all the messy decision making, ruthlessly commoditizing the Business-to-Business (B2B) market, driving buying through simple value equations.

It's likely you never heard about Intel's 90-day trial for Alzheimer's patients and their caregivers. That's because the wireless network is built into patients homes. Using numerous types of motion and weight sensors and radio-frequency identification (RFID) technology, patients' daily activities are monitored and recorded.