MAD London Editions for April 2015
- MAD London - Tuesday, April 28, 2015
- ComScore, CIMM Unveil Cross-Measurement Results
- Yahoo Teams With Simon Cowell On New Content
- Sideswipes: Content Is Our Greatest Asset
- Havas Returns To Meaning, Finds A 'Return-On-Meaning'
- Google To Announce New News Partnership
- Teens Say Instagram Is Most Important Social Network
- comScore's Pre-Bid Programmatic Data Now In 44 Countries
- More Than Two In Three Tell IAB Video Spend Will Increase Next Year
- Why Marketers Should Pay Attention To The Apple Watch
- TfL Open To More Tube Station Takeovers
- 68% of Agencies Plan to Increase Digital Video Spend In The Next Year
- Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
- 'Guardian' Hits New Audience Record -- MailOnline Down, But Still Leads
- Swedish Ad Agency Debuts Advertising-Themed Emoji App
- ASA Considers Investigating 'Are You Beach Ready' Ad
- IPhone Sales Boom In China As Middle Class Expands
- Victoria Plumbing Seeks Creative Agency For GBP6m Campaign
- Have a Singular Voice Across All Channels
- E.ON Consolidates Marketing Comms With Engine
- Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
- MAD London - Monday, April 27, 2015
- Apple's New Watch Takes A Licking In New Horizon Media Survey
- Beach Body Campaign Company Rebuffs Social Media Criticism
- Everyone On Earth Launches Apple Watch Apps
- Apple Watch Launch Gives Search Marketers New Opportunities
- Government Accused Of Wasting GBP1m On Social Media
- Future Proofing For A World Of Autonomous Marketing Platforms
- 5.7% Organic Q1 Revenue Growth For IPG
- Camelot Credits Digital For Improved Sales
- How Under Armour Is Taking The Internet Of Things Into Their Own Hands
- Jellyfish Expands, Sets Up Shop In South Africa
- Publicis Chemistry CEO Steps Down
- Tilda Approaches Creative Agencies Ahead Of Marketing Campaign
- Beach Body-Ready Company Must Be Loving The Haters
- MAD London - Friday, April 24, 2015
- WPP Posts 5.2% Organic Growth In Q1, In Line with Omnicom, Well Ahead of Publicis
- WPP Launches Programmatic Audio Ads
- 3 Ways Brands Should Think About The Internet Of Things
- 5.7% Organic Q1 Revenue Growth For IPG
- P&G Takes Axe To Agency Roster
- Data Isn't Enough
- The Beacon Trajectory: More Money, Uses, Numbers, Features
- WPP's Sorrell Welcomes EU Charges Against Google
- Mobile Ad Spend Is Going Local
- Marketers Show Caution On Apple Watch Launch
- Email And Custom Audiences: A Win-Win
- Food Companies Missing Millennial Opportunities
- Consumers Use 5 Devices In Purchase Process
- Look To Engage Teens In More Positive Ways
- Havas Acquires Paris-Based Events Organizer EGC & Associes
- Carphone Warehouse To Launch 4G Network With Free Roaming
- Do Millennials Respond To 'Equality-Themed' Ads? Google Says Yes
- Google Misses First-Quarter Analyst Predictions
- How To Be An Emotionally Intelligent Marketer
- 'Bevel Classics,' A Hair-Raising Tale
- Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
- KFC Plots An Emotional Return To Favour
- Nasdaq Sets Aside $31m For Aggrieved Facebook Investors
- On YouTube's 10th Birthday, It Eyes Facebook Anxiously
- Apple Watch Will Tick Away In The Background
- MAD London - Thursday, April 23, 2015
- Facebook Says 'Hello,' Debuts Business App
- Publicis Buys Shopper Marketing Agency
- London Calling: A Whirlwind Visit With Agencies At The AdForum Summit
- Search, Social Ads With Images Attracting More Brand Dollars
- German Court Rules Ad-Blocking Technology Is Legal
- Google Slows Click Growth, Impressions Decline
- Facebook Ad Revs Top $3.3B Year-To-Year
- Optimize Your Website To Capture Last-minute Travelers
- German Court Sides With AdBlock Plus
- Google Set To Launch US Wireless Service
- Navigating The Kaleidoscope Of Green Moms
- Going Places: PlaceIQ Expanding Overseas
- BA Appoints Sapient Nitro
- Investors 'Unlike' Facebook Missing Q1 Expectations
- Tesco CEO Concerned 'At One Level' By Discounters' Ad Spend
- McDonald's To Ditch 'Legacy Attitudes' In Fight Against Declining Revenues
- Royal London Reviews GBP10m Media Business
- Google Maps Goes Hunting For Nessie
- Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
- MAD London - Wednesday, April 22, 2015
- Facebook Tweaks News Feeds, Personal Posts To Trump All
- Brands Face 'Mobilegeddon'
- For Your Eyes Only: Marketing In The 2015 UK Elections
- Google's Lobbying Spending Reaches New Heights
- Nearly Half Of Fortune 500 Companies, And The BBC, Could Be Hit By 'Mobilegeddon'
- Publicis, Omnicom Downplay the Whole Agency Rebate Thing
- Yahoo Search Improves, But Misses Analysts' Estimates
- Public Not Ready For Apple Watch Cost
- Guess Who Dominates Social Logins?
- Facebook Expands London HQ
- BMW Tops Best Reputations List
- Google Launches 'Programmatic Playbook' For Digital Marketers
- Airbnb Launches First TV And Digital Campaign With TBWA
- All Eyes On Facebook Q1 Earnings
- Google Boosts Mobile-Friendly Sites
- Be Mobile-First Or Get Hit By 'Mobilegeddon'
- MAD London - Tuesday, April 21, 2015
- Google's Mobile Algorithm Opens The Door To IoT Campaigns
- Sapient And Digital Drive Growth At Publicis Groupe
- Measurement Tactics For Optimizing Your Programmatic Buys
- 'Guardian' Tests International Home Page
- Digital Driving Highest UK Ad Growth In Four Years
- Nielsen's Screen Wars Research: Reasons Why Every Screen Matters
- Twitter Tweaks Messaging Service To Compete With Facebook
- What NOT To Do With Email Personalization
- Spotify Prepares Personalised Adverts
- Google, Yahoo Encrypting Ad Network Connections
- Heathrow Journey Comparison Screen Service Begins
- Omnicom Reports 5% Organic Revenue Boost In Q1
- Will Viewability Measurement Become The Next Click-Through Rate?
- UK Demand Drives Growth At Sky
- Main Parties Vague On Media Manifestos
- Agencies, Don't Like That BuzzFeed Post About Your Client? You Can Get It Deleted
- The Three Cornerstones Of Kick-Butt Content
- Gocompare.com And Fold 7 Part Company
- Imperial College Wins Grant To Measure How Much Content Is Liked
- Don't let your brand .suck
- Steal This Book
- Diet Coke Parts Company With BETC London
- US And China To Hold 62% Of Global Mobile Ad Spend Next Year
- No Pro-Roll Please, The Ad Blockers Say
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
- The Future Is Digital - But Don't Forget About Television
- MAD London - Monday, April 20, 2015
- Instagram Launches Apple Watch App
- Owning Data Is The Key For Making Good Customer Experiences Even Better
- Marketing Vacancies Rise 25% In Q1
- Are You Ready for Google's "Mobilegeddon?"
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
- Your Last Email From Xxxx
- BBC Worldwide To Allow Product Placement
- Hey, Advertisers, You're Asking The Wrong Question
- What Is The Internet Of Things World?
- Microsoft Partners With Bloomberg Hub At LCY
- Young People Avoid Parents On Social Media
- Thatchers Cider Sides With Joint
- What NOT To Do With Email Personalization
- OgilvyOne Wins Global Ikea Brief
- Habitat Aims To Be The Comeback Story Of 2015
- Video-Makers, Stop Disobeying Laws Of Natural Order
- Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
- We Are Better Connected But Lonelier Than Ever
- Express Owner Hands A Million To UKIP
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
- Teens Crave Experience; Constant Upgrades
- Consumers Concerned About IoT Data, Privacy
- Microsoft Moves Onto Google's Android OS Open Territory
- Google DoubleClick Network Hit With More Malvertising
- MAD London - Thursday, April 16, 2015
- Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
- Dentsu Aegis Acquires Forbes Consulting Group
- As Older Family Members Sign In To Social, Digital Natives Sign Out
- Under Half Of Video Ads In 2014 Were Viewable
- WPP Buys Mobile Ad Attribution Firm Medialets
- Brands Advertising On "Paedo And Incest" Sites
- Forbes Licenses New Capitalist Tool, Social Selling
- Twitter Redesigns Homepage, Focuses On Topics
- Group M and AOL Partner For New Shows
- EU Charges Google With Distorting Search Results
- IPA Bellwether Report Sees Confidence Translated To Budget Growth
- Suntory Puts MediaCom On Alert
- Lib Deb Manifesto Calls For Leveson-Compliant Press Regulator Within a Year
- Lib Deb Manifesto Promise "Junk Food" 9pm Watershed
- MAD London - Wednesday, April 15, 2015
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
- Google To Be Charged For Anti-Competitive Behaviour By EU
- Agencies, This Is the Company That Is Making You Look Stupid
- Wearables May Be Next Consumer Communications Channel
- Social Spend To Top $23bn Globally In 2015
- Five New Rules for Entertainment Marketers
- Conservative Manifesto Features No Media Ownership Or Regulation Pledges, Unlike Labour
- Still More Evidence Links Facebook To Depression
- BuzzFeed Serious About Developing TV And Movie Projects
- 'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
- Bing Ads Launch iOS Mobile App For iPhone And iPad - Will Advertisers Invest?
- Marketers: Are You Focused On Attracting App Users?
- Conservative Manifesto Joins Labour In Calling For Clearer Food Marketing
- Copy That Connects: 3 Tips for Better Digital Ads
- Thomas Cook Makes Programmatic Debut For New Bookings And Upselling
- Google Adds mDialog OTT TV Inventory To DoubleClick AdX
- Zuckerberg To Bring Free Internet To Europe
- 'Game Of Thrones' Launches With Record Audience For Sky Atlantic
- Kate Robertson Steps Down From Group Chairman Role At Havas Worldwide
- Google, Prepare Yourself For An EU Beating
- MAD London - Tuesday, April 14, 2015
- Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
- Viacom Seeks Ad Partners As Boycott Bites
- The App Attention Economy Is Booming: Retention Still The Challenge
- WPP Launches New Consultancy
- Twitter Turns Off Data Feed To Promising British Start-Up
- How Agencies Can Win The Battle Against Ad-Tech Companies
- Labour Party Vows To Implement Leveson Recommendations And Protect Media Pluarity
- New WPP Agency Aims to Save Marketers From Big Data Overload
- Chancellor Backs Ofcom To Replace BBC Trust
- Speaking Her Language: How Brands Connect With Moms Around The Globe
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
- Labour Commits To Unhealthy Food Marketing Curbs For Children
- For Social TV, We're Still Fumbling With The Remote
- Use Search To Maximize Recruiting Efforts
- Paddy Power Suffers Social Media Backlash
- Ya Gotta Talk-The-Talk
- Green & Black Runs Largest Ever Campaign
- Advertisers Need Attention Balance To Sell More Stuff
- TV Campaign Helps Travelodge Raise Revenue 15%
- Deconstructing The Market Of One
- Robinsons Encourages Parents To Play With Their Kids
- Facebook Leans On TV Like Never Before
- Ways To Entertain And Engage Readers With Content
- 6D Global, Google Technologies Ink Partnership
- Is Labour Fighting Yesterday's Media Battles?
