MAD London Editions for April 2015
MAD London - Tuesday, April 28, 2015
Yahoo Teams With Simon Cowell On New Content
ComScore, CIMM Unveil Cross-Measurement Results
Sideswipes: Content Is Our Greatest Asset
Havas Returns To Meaning, Finds A 'Return-On-Meaning'
Teens Say Instagram Is Most Important Social Network
Google To Announce New News Partnership
More Than Two In Three Tell IAB Video Spend Will Increase Next Year
Why Marketers Should Pay Attention To The Apple Watch
comScore's Pre-Bid Programmatic Data Now In 44 Countries
68% of Agencies Plan to Increase Digital Video Spend In The Next Year
TfL Open To More Tube Station Takeovers
Swedish Ad Agency Debuts Advertising-Themed Emoji App
'Guardian' Hits New Audience Record -- MailOnline Down, But Still Leads
Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
IPhone Sales Boom In China As Middle Class Expands
ASA Considers Investigating 'Are You Beach Ready' Ad
Victoria Plumbing Seeks Creative Agency For GBP6m Campaign
Have a Singular Voice Across All Channels
E.ON Consolidates Marketing Comms With Engine
Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
MAD London - Monday, April 27, 2015
Apple's New Watch Takes A Licking In New Horizon Media Survey
Beach Body Campaign Company Rebuffs Social Media Criticism
Everyone On Earth Launches Apple Watch Apps
Apple Watch Launch Gives Search Marketers New Opportunities
Future Proofing For A World Of Autonomous Marketing Platforms
Government Accused Of Wasting GBP1m On Social Media
How Under Armour Is Taking The Internet Of Things Into Their Own Hands
Camelot Credits Digital For Improved Sales
5.7% Organic Q1 Revenue Growth For IPG
Jellyfish Expands, Sets Up Shop In South Africa
Publicis Chemistry CEO Steps Down
Tilda Approaches Creative Agencies Ahead Of Marketing Campaign
Beach Body-Ready Company Must Be Loving The Haters
MAD London - Friday, April 24, 2015
WPP Posts 5.2% Organic Growth In Q1, In Line with Omnicom, Well Ahead of Publicis
3 Ways Brands Should Think About The Internet Of Things
WPP Launches Programmatic Audio Ads
5.7% Organic Q1 Revenue Growth For IPG
P&G Takes Axe To Agency Roster
Data Isn't Enough
WPP's Sorrell Welcomes EU Charges Against Google
The Beacon Trajectory: More Money, Uses, Numbers, Features
Mobile Ad Spend Is Going Local
Marketers Show Caution On Apple Watch Launch
Food Companies Missing Millennial Opportunities
Email And Custom Audiences: A Win-Win
Consumers Use 5 Devices In Purchase Process
Havas Acquires Paris-Based Events Organizer EGC & Associes
Look To Engage Teens In More Positive Ways
Do Millennials Respond To 'Equality-Themed' Ads? Google Says Yes
Carphone Warehouse To Launch 4G Network With Free Roaming
How To Be An Emotionally Intelligent Marketer
Google Misses First-Quarter Analyst Predictions
'Bevel Classics,' A Hair-Raising Tale
Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
KFC Plots An Emotional Return To Favour
Nasdaq Sets Aside $31m For Aggrieved Facebook Investors
On YouTube's 10th Birthday, It Eyes Facebook Anxiously
Apple Watch Will Tick Away In The Background
MAD London - Thursday, April 23, 2015
Facebook Says 'Hello,' Debuts Business App
Publicis Buys Shopper Marketing Agency
London Calling: A Whirlwind Visit With Agencies At The AdForum Summit
German Court Rules Ad-Blocking Technology Is Legal
Search, Social Ads With Images Attracting More Brand Dollars
Google Slows Click Growth, Impressions Decline
German Court Sides With AdBlock Plus
Facebook Ad Revs Top $3.3B Year-To-Year
Optimize Your Website To Capture Last-minute Travelers
Google Set To Launch US Wireless Service
Navigating The Kaleidoscope Of Green Moms
BA Appoints Sapient Nitro
Going Places: PlaceIQ Expanding Overseas
Investors 'Unlike' Facebook Missing Q1 Expectations
Tesco CEO Concerned 'At One Level' By Discounters' Ad Spend
McDonald's To Ditch 'Legacy Attitudes' In Fight Against Declining Revenues
Royal London Reviews GBP10m Media Business
Google Maps Goes Hunting For Nessie
Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
MAD London - Wednesday, April 22, 2015
For Your Eyes Only: Marketing In The 2015 UK Elections
Facebook Tweaks News Feeds, Personal Posts To Trump All
Brands Face 'Mobilegeddon'
Publicis, Omnicom Downplay the Whole Agency Rebate Thing
Nearly Half Of Fortune 500 Companies, And The BBC, Could Be Hit By 'Mobilegeddon'
Google's Lobbying Spending Reaches New Heights
Yahoo Search Improves, But Misses Analysts' Estimates
Public Not Ready For Apple Watch Cost
Guess Who Dominates Social Logins?
Facebook Expands London HQ
BMW Tops Best Reputations List
Google Launches 'Programmatic Playbook' For Digital Marketers
Airbnb Launches First TV And Digital Campaign With TBWA
All Eyes On Facebook Q1 Earnings
Google Boosts Mobile-Friendly Sites
Be Mobile-First Or Get Hit By 'Mobilegeddon'
MAD London - Tuesday, April 21, 2015
Sapient And Digital Drive Growth At Publicis Groupe
Google's Mobile Algorithm Opens The Door To IoT Campaigns
Measurement Tactics For Optimizing Your Programmatic Buys
Digital Driving Highest UK Ad Growth In Four Years
Nielsen's Screen Wars Research: Reasons Why Every Screen Matters
'Guardian' Tests International Home Page
Twitter Tweaks Messaging Service To Compete With Facebook
Spotify Prepares Personalised Adverts
What NOT To Do With Email Personalization
Google, Yahoo Encrypting Ad Network Connections
Heathrow Journey Comparison Screen Service Begins
Omnicom Reports 5% Organic Revenue Boost In Q1
Will Viewability Measurement Become The Next Click-Through Rate?
UK Demand Drives Growth At Sky
Agencies, Don't Like That BuzzFeed Post About Your Client? You Can Get It Deleted
Main Parties Vague On Media Manifestos
Gocompare.com And Fold 7 Part Company
The Three Cornerstones Of Kick-Butt Content
Don't let your brand .suck
Imperial College Wins Grant To Measure How Much Content Is Liked
Steal This Book
Diet Coke Parts Company With BETC London
US And China To Hold 62% Of Global Mobile Ad Spend Next Year
No Pro-Roll Please, The Ad Blockers Say
Hyperlocal Essentials For The Programmatic Mobile Advertiser
The Future Is Digital - But Don't Forget About Television
MAD London - Monday, April 20, 2015
Owning Data Is The Key For Making Good Customer Experiences Even Better
Instagram Launches Apple Watch App
Are You Ready for Google's "Mobilegeddon?"
Marketing Vacancies Rise 25% In Q1
Your Last Email From Xxxx
Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Hey, Advertisers, You're Asking The Wrong Question
BBC Worldwide To Allow Product Placement
What Is The Internet Of Things World?
Microsoft Partners With Bloomberg Hub At LCY
Thatchers Cider Sides With Joint
Young People Avoid Parents On Social Media
OgilvyOne Wins Global Ikea Brief
What NOT To Do With Email Personalization
Video-Makers, Stop Disobeying Laws Of Natural Order
Habitat Aims To Be The Comeback Story Of 2015
Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
We Are Better Connected But Lonelier Than Ever
Express Owner Hands A Million To UKIP
Teens Crave Experience; Constant Upgrades
Consumers Concerned About IoT Data, Privacy
Microsoft Moves Onto Google's Android OS Open Territory
Google DoubleClick Network Hit With More Malvertising
More Than Data: Pioneers Show Programmatic Is About People, Culture Too
MAD London - Thursday, April 16, 2015
Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
Dentsu Aegis Acquires Forbes Consulting Group
Under Half Of Video Ads In 2014 Were Viewable
As Older Family Members Sign In To Social, Digital Natives Sign Out
Forbes Licenses New Capitalist Tool, Social Selling
Brands Advertising On "Paedo And Incest" Sites
WPP Buys Mobile Ad Attribution Firm Medialets
Group M and AOL Partner For New Shows
Twitter Redesigns Homepage, Focuses On Topics
EU Charges Google With Distorting Search Results
IPA Bellwether Report Sees Confidence Translated To Budget Growth
Suntory Puts MediaCom On Alert
Lib Deb Manifesto Calls For Leveson-Compliant Press Regulator Within a Year
Lib Deb Manifesto Promise "Junk Food" 9pm Watershed
MAD London - Wednesday, April 15, 2015
Agencies, This Is the Company That Is Making You Look Stupid
WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
Google To Be Charged For Anti-Competitive Behaviour By EU
Wearables May Be Next Consumer Communications Channel
Five New Rules for Entertainment Marketers
Social Spend To Top $23bn Globally In 2015
Still More Evidence Links Facebook To Depression
Conservative Manifesto Features No Media Ownership Or Regulation Pledges, Unlike Labour
BuzzFeed Serious About Developing TV And Movie Projects
'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
Conservative Manifesto Joins Labour In Calling For Clearer Food Marketing
Marketers: Are You Focused On Attracting App Users?
Bing Ads Launch iOS Mobile App For iPhone And iPad - Will Advertisers Invest?
Copy That Connects: 3 Tips for Better Digital Ads
Thomas Cook Makes Programmatic Debut For New Bookings And Upselling
Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Zuckerberg To Bring Free Internet To Europe
'Game Of Thrones' Launches With Record Audience For Sky Atlantic
Kate Robertson Steps Down From Group Chairman Role At Havas Worldwide
Google, Prepare Yourself For An EU Beating
MAD London - Tuesday, April 14, 2015
The App Attention Economy Is Booming: Retention Still The Challenge
Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
Viacom Seeks Ad Partners As Boycott Bites
WPP Launches New Consultancy
How Agencies Can Win The Battle Against Ad-Tech Companies
Twitter Turns Off Data Feed To Promising British Start-Up
Labour Party Vows To Implement Leveson Recommendations And Protect Media Pluarity
New WPP Agency Aims to Save Marketers From Big Data Overload
Speaking Her Language: How Brands Connect With Moms Around The Globe
Chancellor Backs Ofcom To Replace BBC Trust
For Social TV, We're Still Fumbling With The Remote
Labour Commits To Unhealthy Food Marketing Curbs For Children
AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Paddy Power Suffers Social Media Backlash
Use Search To Maximize Recruiting Efforts
Ya Gotta Talk-The-Talk
Green & Black Runs Largest Ever Campaign
Advertisers Need Attention Balance To Sell More Stuff
TV Campaign Helps Travelodge Raise Revenue 15%
Deconstructing The Market Of One
Robinsons Encourages Parents To Play With Their Kids
Facebook Leans On TV Like Never Before
Ways To Entertain And Engage Readers With Content
6D Global, Google Technologies Ink Partnership
Is Labour Fighting Yesterday's Media Battles?
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