Rethink The Market
    It is the companies who can think creatively and act quickly that will succeed in this newly developing conversation and approach to understanding.
    What Does Engagement Really Mean?
    Whether its Hispanic agencies forgoing their corporate Web sites for Facebook pages or the growing "Latinos in Social Media" movement, Hispanic advertising is quickly moving to engagement.
    What Race Are Hispanics?
    With all this in mind, I'm sure you are now asking, "Who is Hispanic?" A recent Pew Hispanic Center report that emerged around the commotion about whether or not Sonia Sotomayor was the nation's first Hispanic nominated to the Supreme Court put it quite clearly: "You are if you say so."
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