• ENGAGE:HISPANICS
    The Exotic Accent (Mark): Avoid Puzzling Your Audience
    The spectrum of unintended prejudice against the infamous accent mark in Spanish is as wide and diverse as the various Spanish modalities spoken across 22 countries.
  • ENGAGE:HISPANICS
    3 Key Insights For A Winning Hispanic Marketing Strategy
    The annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before your embark on your next Hispanic marketing project.
  • ENGAGE:HISPANICS
    Transcreation 101: All You Need To Know To Maximize Your Content Efforts
    We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or consumers in other countries.
  • ENGAGE:HISPANICS
    Hispanic Facts In 2017
    The annual "Ad Age Hispanic Fact Pack" just came out and it provides an interesting snapshot of the Hispanic market in the United States. Aside from celebrating the best Hispanic advertising work and the top players in the industry, there are always thought-provoking nuggets of data that provide deeper insights into trends in the Hispanic marketplace. I've culled eight themes from the report that should provide some stimulating insights for all marketers.
  • ENGAGE:HISPANICS
    You Say Hola, I Say Alo: Hispanic Terminology Best Practices
    Hispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally savvy purchasing powerhouse: the Hispanic community. It's always refreshing to see brands celebrating Hispanics. Some brands are well prepared and hit the target; others get kudos for trying to craft messages that resonate, with the occasional ad that completely misses the mark. But what should marketers do to ensure that their brands get it right?
  • ENGAGE:HISPANICS
    Using Corporate Entrepreneurship To Champion Hispanic Budgets
    A new fiscal year is in sight and you still have no measurable Hispanic or multicultural budget. You've shown the C-suite the purchasing power numbers, the demographic trends, and the generational trends to no avail. Well, you're not alone; 49% of respondents in a recent CMO Council study admitted they do not have a multicultural marketing initiative in place.