by Arturo Nava on Jun 30, 1:00 PM
Over the last 18 years that I have lived here in the United States, I have talked to many Latinos and Latinas about their dreams and their journeys to pursue these dreams. I learned about their aspirations and the barriers that stood in their way.
by Jose Villa on Jun 23, 11:00 AM
Move over Millennials, here comes Gen Z. Who are they? Definitions vary but most demographers define Gen Z - also referred to as Centennials, iGen, or Plurals - as consumers born between 1995 and 2010.
by Roberto Siewczynski on Jun 16, 11:00 AM
Over the course of my career, I have very frequently run into "first timers." What do I mean by this? Companies, clients or brands that have never marketed their product or service to Hispanic consumers, and have decided to embark upon this opportunity. I cannot remember how many new clients I have serviced who were at this juncture.
by Lee Vann on Jun 9, 10:00 AM
A recent post in this publication, "Why Hispanic Agencies Are Fading," grabbed my attention and, I am sure, the attention of many of my colleagues in the Hispanic advertising agency business.
by Mario Carrasco on Jun 8, 12:00 PM
We've been hearing the death knell for acculturation for the past several years now in the Hispanic marketing world. A large percentage of Fortune 1000 companies, however, still use acculturation as a point of reference for segmentation so a research company we still see acculturation models regularly.
by Karla Fernandez Parker on Jun 2, 12:26 PM
Hispanic Millennials, those aged 18 to 34, represent the largest segment of the Hispanic population after Generation Z (aged under 18). Their size and the purchasing power they wield provide a great opportunity for food marketers who want to tap this vital segment.
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