• ENGAGE:HISPANICS
    Does Brand Loyalty Among U.S. Hispanic Consumers Really Exist? Uh, Sort Of ...
    You've probably heard this statement before during a marketing planning session... "U.S. Hispanics are brand loyal." Which is then immediately followed up with "That's why we need to get them to buy our products when they're young... and they'll be customers for life."
  • ENGAGE:HISPANICS
    Mass Market And Club Channels Are High On Hispanic Grocery Lists
    Hispanic shoppers are doing a lot of their grocery buying in the mass market and club shopping channels, according to a recent quantitative survey. National manufacturers who do a big business with mass market players like Walmart and Target, as well as club retailers like Costco and Sam's Club, need to keep this top of mind when targeting Hispanic audiences - particularly if they wish to ramp up sales and achieve economies of scale within this sector.
  • ENGAGE:HISPANICS
    Apple Banking On The IPhone 6 To Be A Plus with U.S. Hispanics
    In true Apple fashion, the iPhone 6 and iPhone 6 Plus were announced to much fanfare on Tuesday. The latest iPhones are not only larger, but packed with features that put the new offering from Apple on par with the latest smartphones on the market.
  • ENGAGE:HISPANICS
    Hispanic Millennials And Healthcare
    As we enter the second open enrollment period for the Affordable Care Act this fall, attention will inevitably turn to driving enrollment among the so-called "young and healthy" segment of 18- to 34-year-old consumers, many of whom are Hispanics. It has been well documented that the initial rollout of the ACA in the fall of 2013 saw early challenges in enrolling "young and healthy" Hispanics. Numerous studies and news reports identified three key challenges to Latino enrollment.