• ENGAGE:HISPANICS
    Trump Awakens The Latino Sleeping Giant
    Donald Trump's ignorant and derogatory comments towards the Latino community have insulted Hispanics across the nation and the world. It is mind-boggling and sad to see that such a person is been embraced by millions of people as their best bet for the job of leader of the free world. But Trump's insults have also had an unintended positive effect: they have awakened the Latino sleeping giant.
  • ENGAGE:HISPANICS
    Why Should Online Retailers Care About Spanish-Speaking Hispanics?
    As the online retail wars continue to rage this year with brick and mortar retailers continuing to bolster their online shopping offerings to compete with the 800 pound gorilla, Amazon, we decided to take an in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.
  • ENGAGE:HISPANICS
    Purists, Practicals And Hair Splitters
    A lot of the target focus and discussion today around Hispanic segments are on what I like to refer as the "middle market." I use this term to group all of the fancy definitions used for Hispanics that have a little (or a lot) of two cultures in them: American (or I should probably say Anglo) and Hispanic culture. The fancy words to define this middle market include: biculturals, ambiculturals, transculturals, Americanos, etc. I welcome my readers to suggest a few more; some of these are actually cool and creative.
  • ENGAGE:HISPANICS
    Summer May Be Over, But Grilling For Hispanics Is Year-Round
    While the summer grilling season is slowly slipping away, there is still an opportunity for marketers to reach audiences committed to grilling every month of the year. In fact, 60% of grill owners (over 200 million Americans own grills) fire up the grill year-round, especially during celebratory occasions like the Super Bowl, Easter, Thanksgiving and even on New Year's Eve.
  • ENGAGE:HISPANICS
    Mobile Will Be Key In Reaching Latino Voters
    Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it's mobile advertising that gets the message across.
  • ENGAGE:HISPANICS
    Replacing The Acculturation Model
    Hispanic marketing started out in the 1960s as an industry built around language - Spanish language media and advertising to reach recent immigrants to the United States. During the late 1980s, the concept of culture began to replace language as a key strategic foundation of most Hispanic and multicultural marketing.