Since its launch last August, Engage:Hipanics has addressed a variety of topics. Herein, a handy list covers most of the bases and adds some new thoughts as well.
Clearly, Hispanics's perceptions can diverge strongly from those of non-Hispanics -- and those divergences have grown in some cases. Keeping these insights in mind could serve marketers from many quarters who need to understand lifestyle in the U.S. Hispanic community.
The emergence of mobile Web and mobile application marketing opportunities to Hispanics signals a seismic change in how the mobile device can be used to reach the rapidly growing Hispanic population - from much more than an extension vehicle (as is the case with SMS) to a potential stand-alone or key marketing platform (arguably one of the most personal advertising medium that has ever existed).
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