Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept at using technology in their daily lives and staying connected to the world around them. The most recent wave of the Hispanic Millennial Project provides an in-depth view into the social media and mobile lives of Hispanic Millennials. While they are heavy users of technology, they still show significant differences in social and mobile behavior with big implications for marketers trying to engage with them.

In my career, I've had good mentors and been on the receiving end of some eye-opening lessons; what follows is a distillation of that received wisdom.

As we were presenting work to a client a question came up: "Where is the Latino relevance in the execution?" Frequently, when presenting creative work for the Hispanic market, there is tension in trying to show something that is unique to Latinos in the work, and the question of whether or not you really need it.

Top social conversation drivers include retirement and protecting one's family.

Last month, I attended the Association of Hispanic Advertising's annual conference in Miami and walked away with a wealth of knowledge, inspiration, and overwhelming positivity about Hispanic marketing.

Winning multicultural consumers may be the key in making virtual reality mainstream.