• ENGAGE:HISPANICS
    Coca-Cola's Controversial Super Bowl Ad Connects With Online Latinos
    Overlooked in the media firestorm is the connection the multi-cultural theme had with U.S. Hispanics. Seeing people from different races, religions and ethnicities clearly had an impact with Latinos, and data indicates it was a positive one.
  • ENGAGE:HISPANICS
    Why The Future of Advertising Is Cross-Cultural
    The last year has been filled with talk about the virtues and the issues with the concept of total market advertising. In my last article, I posited that there are essentially three different models for multicultural marketing. Although the terms are being used interchangeably, the result is a great deal of confusion in the multicultural marketing world.