The cultural gap between parents and their offspring is an age-old clich. "If it's too loud, you're too old," was the common refrain coming from a teenager's bedroom when told to turn the music down. Similarly, my telenovela is not my mom's telenovela.
Now that the election is over, our TV, computer and mobile screens will be bombarded with holiday shopping pitches. From a digital perspective, marketers will be competing to grab a share of the $54 billion that eMarketer predicts will be spent by consumers online this holiday season. Today, Hispanics make up 12% of the U.S. online market, which means they will spend approximately $6.5 billion.
Today is Nov. 1, 2012, and the big 2012 election is only five days away. It's only appropriate I write something about the upcoming election, otherwise risk being plowed over by the wave of election-related stories.
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