• My Telenovela Is Not My Mom's Telenovela
    The cultural gap between parents and their offspring is an age-old clich. "If it's too loud, you're too old," was the common refrain coming from a teenager's bedroom when told to turn the music down. Similarly, my telenovela is not my mom's telenovela.
  • Online Shopping Is Up For Grabs This Holiday Season
    Now that the election is over, our TV, computer and mobile screens will be bombarded with holiday shopping pitches. From a digital perspective, marketers will be competing to grab a share of the $54 billion that eMarketer predicts will be spent by consumers online this holiday season. Today, Hispanics make up 12% of the U.S. online market, which means they will spend approximately $6.5 billion.
  • The 2012 Election & Hispanics
    Today is Nov. 1, 2012, and the big 2012 election is only five days away. It's only appropriate I write something about the upcoming election, otherwise risk being plowed over by the wave of election-related stories.