• ENGAGE:HISPANICS
    Driving Back-to-School Sales With a Culturally Sensitive Path-to-Purchase Model
    Did you know that Hispanics are twice as likely as non-Hispanic whites and African-American shoppers to start planning their back-to-school shopping soon after their children begin summer break? And whites are twice as likely as Hispanics to start planning back-to-school shopping once they get a list from their children's teachers.
  • ENGAGE:HISPANICS
    Not All Millennials Are Abandoning Big Beer
    Craft Beer has been dominating the alcoholic beverage scene for the past several years and it doesn't seem to be slowing down. The large domestic brewers have been taking notice and have been playing the defensive through some recent advertising and through the acquisition of craft beer brands. This tug of war has helped catapult traditionally third-tier players like Corona and Modelo into second-position spots as beer drinkers search for a break from craft and domestic.
  • ENGAGE:HISPANICS
    360 Roses And Thorns
    To attend Multicultural Retail 360 is always fun. Recently rebranded from "Hispanic Retail 360" to "Multicultural Retail 360," the event this year positioned itself as a broader venue to learn more about the ins and outs of multicultural retail and not just Hispanic retail.
  • ENGAGE:HISPANICS
    Five More Reasons To Target Digital Hispanics
    Earlier this week, I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year, I analyze the Hispanic Fact Pack from a digital lens and, once again, it contains clear and compelling data for marketers to allocate budgets to target online Hispanics.
  • ENGAGE:HISPANICS
    The Media, Entertainment And Technology World of Cross-cultural Millennials
    Millennials are the most heavily researched and analyzed group in America. Yet, most of this research has failed to understand the roles ethnicity and culture play on this highly diverse generational cohort (43% of millennials are either Hispanic, African-American, Asian or of mixed race).