• ENGAGE:HISPANICS
    Is The U.S. Hispanic Market A Growth Market?
    The Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from Spanish-speaking Latin American countries (mainly Mexico, Central America and the Caribbean).
  • ENGAGE:HISPANICS
    Will Snapchat Kill Spanish-language TV?
    Earlier this year, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to express themselves, live in the moment, learn about the world and have fun together."
  • ENGAGE:HISPANICS
    Facebook Just Became The Gateway To Hispanic E-Commerce
    Last month, we opined on Amazon's rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to the nation's largest minority via e-commerce.
  • ENGAGE:HISPANICS
    Evangelicals Making Inroads With Latinos
    Latinos are a people of faith and for centuries that faith was Catholic. But the number of Latino Catholics is shrinking, thanks in large part to inroads by Protestant denominations, according to figures from The Pew Center, Religion & Public Life.
  • ENGAGE:HISPANICS
    The Untapped Hispanic Market: Hispanic-owned Businesses
    By now, many marketers have heard of the tremendous opportunities the United States. Hispanic consumer represents in terms of numbers and purchasing power. However, in the age of hypersegmentation and targeting, Millennials and bi-cultural Hispanics have risen to the top of marketer's go-to Hispanic sub-segments. While most companies focus on this target, there is an untapped consumer segment that has serious growth potential, Hispanic business owners.