• ENGAGE:HISPANICS
    It's Time to Get Personal
    What makes us Hispanics special? Well, many things. But one thing we have in common is we like getting personal. I was reminded of this the other day when attending a business conference. Sitting next to my non-Hispanic colleague, we were discussing the different groups in the audience of multi-agency teams. After the session finished, one group walked up to another in this large crowd and loudly gave each other "un abrazo." Not a simple handshake or quiet hug, but a loud, slapping embrace. I immediately knew they were from Hispanic agencies. As we approached, we could hear them communicating ...
  • ENGAGE:HISPANICS
    It's Time For Brands To Join The Social Revolucion
    There are countless brands out there asking themselves the following question: Is it time to invest in the Hispanic online market? The answer is a resounding yes, and brands should look no farther than to The Social Revolucin to understand why.
  • ENGAGE:HISPANICS
    The Impact of Immigration Reform On Marketing
    There is much talk these days about the possibility of comprehensive immigration reform. While it has been 26 years since the last major reform of the U.S. immigration system, and there have been many failed attempts in the last 10 years, it looks likely 2013 will be the year something gets done. Immigration is arguably the area of public policy with the biggest effect on the business of Hispanic marketing. As an industry based primarily on a population of immigrants from Latin America, the implications of a change in immigration policy can be huge.