• ENGAGE:HISPANICS
    Find The Right Investment Level To Enter The Hispanic Market
    The last few years have seen an explosion in public discussion and thought leadership around best practices in Hispanic marketing. Forget the articles and white papers. And dispel the marketing myths.
  • ENGAGE:HISPANICS
    Cinco Mega Topics
    As we near the most "archetypical" of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my "cinco" mega topics to keep in mind when activating Hispanic marketing.
  • ENGAGE:HISPANICS
    Amazon Opens Its Doors To Millions Of Hispanic Shoppers
    Last month, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.
  • ENGAGE:HISPANICS
    Google's Multicultural Marketing Forum Ups The Game For Hispanic Market Researchers
    For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since its inaugural year, Google has expanded the focus of the then-U.S. Hispanic Marketing Forum to include African-American, Asian, and LGBTQ audiences. While the forum now covers more verticals, this event is still a game changer for Hispanic market researchers.