• ENGAGE:HISPANICS
    QSRs Vs. Fast Casual, Appealing To The Appetites Of The Total Market
    The quick service industry is undergoing a radical shift. Diners are moving away from the monotony of traditional quick service restaurants (QSRs) to fast casual formats with higher quality ingredients and a more customized experience.
  • ENGAGE:HISPANICS
    Latinomics
    I have been mulling this word in my mind for a few years now, okay, maybe a decade or so. It's a term I will claim because I don't think I have seen others use it in the Hispanic marketing discipline. If you Google it you will only find a link to an organization in Vienna or Mexico. That's "nada que ver" (nothing to do) with my world. What do I mean by Latinomics?
  • ENGAGE:HISPANICS
    The Paradox Of Hispanic SEO
    Despite the rise of social media, content marketing, mobile marketing and other digital marketing tactics, SEO is still critical. In fact, a study published in Search Engine Land found that 51% of all visitors to both B2B and B2C websites are driven by organic search.
  • ENGAGE:HISPANICS
    How Hispanic Millennials Use Food And Beverages To Connect With Their Culture
    For the last year and half, I've been involved in a nationwide research initiative focused on Hispanic Millennials. Our research has focused on understanding how Hispanic Millennials differ from "mainstream," Asian and African-American Millennials, as well as older Hispanics (35+). We dive deep into attitudes, behavior and motivations related to healthcare, financial services and food, beverage and alcohol consumption.