When I begun my career, "Hispanic" was not even a common term. As a matter of fact, it wasn't a nice one. Or at least, many of us didn't feel a connection to it. Back then, it was "Latino advertising" (not that I ever felt very Latino either) and Latino advertising was in Spanish. Just as most of the "Hispanic/Latino" population at that time was watching TV and listening to radio (the two mainstream, mass media outlets at the time), in Spanish.

A client of mine frequently says, "We are really good at marketing to rich people." It's a helpful reminder because it challenges how you think about your shopper target, particularly when it skews lower income.

This holiday season, millions of Hispanics will turn to the Internet to take care of their holiday shopping, and giants Univision and HSN have launched a synergistic, three-year partnership to capture a share of their shopping carts.

As in the general market, more and more Hispanic marketing attention is focused on the "coming of age" generational cohort known as Millennials. Hispanic Millennials generally refers to U.S. Hispanics born between 1981 and 2000 or 1980 and 1995 (ages 13-32 or 18-35). There are many variations of the definition used by market researchers and pundits. As with any large, relatively young generation that contains the marketing "sweet spot" of 18-25 year olds, this group draws a lot of attention for obvious reasons.