• ENGAGE:HISPANICS
    Big Media Captures The English-preferring Online Market
    In January 2012, I wrote a piece on how digital publishers were addressing the English-preferring Hispanic market. At that time, traditional media players were being challenged by nimble upstarts who saw a clear demand for Latino-themed content in English. Today, that dynamic has shifted, with large publishers vaulting ahead of the upstarts and simultaneously demonstrating the viability of the English Hispanic online market.
  • ENGAGE:HISPANICS
    Healthcare And The Exchanges
    In the coming months, implementation of significant portions of the Affordable Care Act (also known as "ACA" or "ObamaCare") will begin. Specifically, the individual health insurance exchanges ("Exchanges") run by the states and the Federal government will launch in October, and next year the individual mandate requiring all individuals to have health insurance will be the law of the land. Regardless of what side of the political spectrum you fall on, there is a lot of uncertainty around implementation of this major legislation. As most in the healthcare industry will tell you, it will fundamentally change the industry.