• ENGAGE:HISPANICS
    Content [Marketing] Is King In Reaching Hispanic Millennials
    You know Hispanic Millennials - Hispanics aged approximately 21 - 37 - are a critical, coveted segment of the U.S. Hispanic market. They are comprised of the two most historically attractive consumer segments of 18-24 and 25-34 year olds. They represent more than 27% of the entire Hispanic population and are growing, mainly due to immigration. Compare that to Gen X and Baby Boomer Hispanics, who represent a combined 33% of the U.S. Hispanic population but are shrinking as they age. If you're focused on the Hispanic market in 2016, you are essentially focused on Hispanic Millennials.
  • ENGAGE:HISPANICS
    The Unexpected Winner Of Copa America Centenario
    In what was perhaps one of the most interesting soccer tournaments in 100 years, the question that kept coming to my mind during the Copa America Centenario was: who won? I'm not talking about the obvious answer, when we saw La Roja - Chile -create one of the largest upsets in recent international soccer history by defeating Argentina in penalty kicks. I'm talking about another kind of victory, one that interested me for professional reasons. I'm talking about the winning advertiser during the tournament.
  • ENGAGE:HISPANICS
    Ad Agencies: A Few Hispanics Just Won't Do
    Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex and dynamic Hispanic consumer.
  • ENGAGE:HISPANICS
    All Hispanic Research Is Not Created Equal
    As Hispanic market spend continues to grow and more companies are looking to capture a piece of this growing consumer, Hispanic research has been on the same exponential growth trajectory. More and more research companies are marketing themselves as equipped with Hispanic research capabilities and Hispanic online sample providers have been growing at the same rate. As a research company dedicated to researching multicultural consumers, we have welcomed the growing number of panel companies in the space since the need for Hispanic online sample is so great. However, a recent study from Pew Research has made us wary of the ...