• Working And Winning Together
    5:30 p.m. on a Tuesday. Most people are counting down the minutes to go home. For new-biz execs like me, it's more like the middle of the day. I sit in the new-biz war room at Grey advertising during one of the biggest pitches of the year. I'm joined by a crew that only a couple years prior would have been atypical. In a room adorned with photographs of advertising legends like Larry Valenstein and Arthur Fatt are executives whose backgrounds and ethnicities are very different than the legends that came before them.
  • The Hispanic Online Market Comes to Life at Hispanicize
    This week, I join hundreds of bloggers, marketing agency executives and brand managers in Miami at the third annual Hispnicize social media conference.
  • Are Multi-Brand Programs An Effective Way To Engage Hispanics Digitally?
    Did you hear about Nestle's recent launch of Construye el Mejor Nido ("Create the Best Nest"), a new communications platform to reach the U.S. Hispanic market? Maybe you've seen or visited Unilever's Vive Mejor (Live Better) program, a similar cross-platform effort to engage Hispanics around various Unilever brands. If you haven't noticed, there has been a growing trend over the last five years among consumer goods companies to launch Hispanic multi-brand programs.