• Beyond Demographics: The Online World Of Young Hispanics
    Our research presented at the Association of Hispanic Advertising Agencies annual conference last month provides a glimpse into the private Internet lives of Hispanics ages 12-34 today. They follow the larger cultural trends of their age group, viewing the Internet as essential as food, air and water, but they also bring their unique cultural perspective as well.
  • Reaching The 'New Mainstream' Via Social Media
    One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social media for the company, gave an excellent keynote presentation on "Multicultural Social Media," specifically detailing how he manages its 3.6 million fans on Facebook, 60,000 followers on Twitter, 4000+ daily check-in's on Foursquare, and 2 billion daily views on YouTube.
  • Five Things Mark Lopez Should Do At Google
    Marketers looking to reach the growing Hispanic market should be excited about Mark joining Google. His experience and relationships in the space combined with Google's enormous potential are sure to be an exitazo (huge success).
  • Precision Is The Key To Reaching Hispanics Today
    The $1 trillion Hispanic market has grown and matured to the point where it's an opportunity for just about every company. The marketing tools and techniques are available to reach the right Hispanic consumers relevant to your product/service. The practitioners just need to catch up.