• ENGAGE:HISPANICS
    Hispanics And Healthcare
    While a lot has been written about Hispanics and healthcare, particularly in relation to the rollout of the Affordable Care Act, not enough attention has been paid to the opportunity they represent. Hispanics are a vital consumer segment for the large and growing healthcare industry, not just a population to be managed.
  • ENGAGE:HISPANICS
    Why Brands Still Don't Have A True Hispanic Marketing Strategy
    You have likely read the numerous articles and studies that highlight Hispanic consumers in the United States. Particularly, analysts and media tout the incredible growth, young demographics, amplified spending power and hyperactive digital and mobile consumption of the Hispanic market - all of which make it one of the most attractive demographics for marketers. However, U.S. Hispanics are vastly underserved, and the opportunities to reach them through digital remain largely untapped.
  • ENGAGE:HISPANICS
    3 Social Content Snafus To Avoid When Engaging With Hispanic Millennials
    When it comes to publishing and content marketing, what gets professionals more excited than millennials? Hispanic millennials.
  • ENGAGE:HISPANICS
    If I Were CMO For Republicans Or Democrats This Election Year
    A lot of articles, studies and presentations about Hispanics come across my screen. My interest in this group is obviously professional, but as of late, two very recent and related reports arose in the same week, both about the Hispanic electorate: "The Latino Voter Registration Dilemma by CLACLS (Center for Latin American, Caribbean and Latino Studies from the City University of New York) and Changing The Latino Electorate (by the Pew research Center). It was interesting to read both as they provided great perspective into some of the dynamics of Hispanic voters. These also reminded me that in 2012 Latinos ...
  • ENGAGE:HISPANICS
    Why 'Smart Money' Is Betting On The Hispanic Digital Market, And You Should, Too
    According to Investopedia, "smart money" is "cash invested or wagered by those considered to be experienced, well-informed, in-the-know or all three."
  • ENGAGE:HISPANICS
    Big Data Has A Big Diversity Problem
    Big data continues to be a central point of conversation in the market research world. Whether it is touted as the end of market research as we know it or the beginning of the new market researcher that weaves big data and custom research into a projection of the future, one thing is for sure, big data is here to stay.