• ENGAGE:HISPANICS
    What Every Marketer Should Know About Latino Influencer Platforms
    In the last few years, a number of talented and entrepreneurial Latina and Latino content creators have launched digital platforms across different niches that entertain, educate and empower other Latinos and Latinas. These emerging platforms are addressing a huge need for culturally relevant, authentic and valuable content made specifically for Hispanics.
  • ENGAGE:HISPANICS
    Surprising Insights Into Hispanic Millennials And Their Finances
    For marketers and ad agencies, attracting the coveted Millennial crowd has topped the priority list for 2015 and is showing no signs of slowing down. There are about 90 million Millennials in the U.S., and over 20% of them are Hispanic. And while this burgeoning group of trendsetters may not have the cash to spend like their Boomer parents, many are entering their peak earning years, which translates into increased purchasing power.
  • ENGAGE:HISPANICS
    Ringing In Square One: Easy as 1-2-3
    You've heard the phrase "back to square one." Interestingly, when it comes to framing Hispanic shopper marketing initiatives, many shopper marketing managers at many large brands have no idea where square one is found.
  • ENGAGE:HISPANICS
    Facebook Courts Multicultural TV Advertisers
    Back in October, I had the pleasure of attending Facebook's first-ever multicultural learning session in New York. The event was attended by 200+ of the who's who of U.S. Hispanic and multicultural marketing, publishing, and media, and in my mind marked a pivotal turning point in the U.S. Hispanic and multicultural media landscape.
  • ENGAGE:HISPANICS
    8 Seismic Changes To The Hispanic Market
    This time of year everyone comes out with lists of the biggest trends of the past year or bold predictions for the upcoming one. However, you can often forego bold predictions by paying close attention and adapting to big changes taking place right before our eyes. Using this lens, here are eight seismic changes to the Hispanic market that occurred in 2014, with huge implications for how to engage Hispanics in 2015 and beyond.