• ENGAGE:HISPANICS
    TV Binge Viewing Is The New Normal Among Hispanic Consumers
    This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, what better way to past the time then catching up on the latest season of your favorite TV show. And the timing couldn't be better.
  • ENGAGE:HISPANICS
    Earn An A+ On Your 'Regreso A Clases' Report Card
    If regreso a clases, aka "back to school" (BTS), marketing plays an important role in your brands' programs, well, by now you should be locking in the final details with your retail partners. Major retailers like Target, Walmart, Family Dollar, and Walgreens are deep into their BTS planning. What many BTS programs overlook, however, is the critical role Hispanics play in the scholastic season. Following are key points you should be mulling over as your team lays out its pre-store, in-store, and post-store BTS retail plans.
  • ENGAGE:HISPANICS
    CPG Brands Should Start E-Commerce With U.S. Hispanics
    Despite clear consumer preferences and major digital disruption in other industries, well-established CPG companies have been slow to embrace e-commerce. Technology innovations that make online CPG shopping convenient and viable, such as Amazon Fresh and Prime Pantry, Peapod and Instacart, are emerging to meet digital consumer demand. The CPG industry is fast approaching a digital tipping point that represents a huge opportunity for early movers and a real threat for those that do not move.
  • ENGAGE:HISPANICS
    How Hispanic Gen Z Will Change Everything
    As the tail end of millennials turn 21 and graduate from college, it's time to turn our attention to next major consumer group - those under 21. Gen Z is huge. According to the U.S. Census (March 2015), those under 20 represent 25.9% of the U.S. population or 83 million people.