• The Beginning Of A Multicultural Marketing Approach
    Sooner or later, the Latinos and non-Latinos will be totally absorbed into the multicultural society and it will, hopefully, redound to the mutual benefit of all. The next U.S. National Census, about nine years from now will, I hope, bear witness to this development.
  • Defying Easy Categorization: Latinos And Communication Technology
    The studies themselves are excellent, unsurprisingly, given the sources. But they challenge us to avoid oversimplifying and to think flexibly and holistically about how Latinos use communication technology today.
  • Online Retailers Should Put Up A 'Se Habla Espanol' Sign
    As a follow up to my last post, "Five Reasons for Using Spanish to Reach Hispanics Online," I thought it would be interesting to take a look at the Hispanic e-commerce landscape given that few leading online retailers are proactively targeting Spanish preferring and bilingual online Hispanics. The results should be eye opening for online retailers.
  • Hispanic Advertising Goes Digital ... Sort Of
    I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising.