• ENGAGE:HISPANICS
    Millennials And Gen Z Are The Hispanic Market
    There is a big reason why marketers have spent the last five years obsessed with Millennials - the numbers. Millennials total 75.4 million and have overtaken Baby Boomers as America's largest generation. The business community is also starting to pay attention to the next generation, Gen Z. This group of people under the age of 20 is already almost as large as Millennials. Millennials and Gen Z combine to make up more than 50% of the entire U.S. population. The future is now.
  • ENGAGE:HISPANICS
    What The Election Taught Us About The Complexity Of Hispanic Voters
    Complexities associated with navigating the new majority were amplified during the 2016 Presidential election with increasing ethnic diversification, generational differences, and the growth of upwardly mobile Hispanic households influencing candidate selection. Increasingly progressive-minded U.S. born Latinos and Latina power also played a role.
  • ENGAGE:HISPANICS
    Hispanic Millennials Move To Mobile Payment
    There has been a lot of talk about Millennials embracing mobile payment. Last month, Chuck Martin published an article in MediaPost's "MobileShopTalk" about consumers being slow to adopt mobile wallet use.
  • ENGAGE:HISPANICS
    Why Marketers Should Pay Attention To The 2016 Latino Vote
    Despite the fact that the 2016 presidential election did not go the way most Latinos would have hoped, there are some important insights that marketers can glean from it.
  • ENGAGE:HISPANICS
    Latino's Record Voter Turnout May Decide The Election
    After years of explosive demographic growth, Latinos are not only defining the trends and culture of today's new American mainstream, but they are now in the unique position to decide this election. As a marketing association, we have seen how getting Hispanic marketing right can make or break a business's ROI, and it is the same in politics. The Hispanic impact is on the mind of every CMO today, and organizations - political or otherwise - that wish to stay viable need to understand their audience and what's important to them, identify the right ambassadors and connect authentically where they ...
  • ENGAGE:HISPANICS
    How Do We Integrate Culture In Marketing Without Defining It First?
    One of the cornerstones of the Total Market approach is the application of key cultural elements strategically across all segments. But even before the concept of Total Market emerged, multicultural marketing relied heavily if not exclusively on cultural elements to connect with diverse audiences.