by Lee Vann on May 9, 10:57 AM
The Association of Hispanic Advertising Agencies and Nielsen just released an insightful study, "America's New Upscale Segment: Latinos!" The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought it would be helpful to summarize the characteristics of the upscale Hispanic market and suggest that marketers use digital to engage with this segment.
by Jose Villa on May 2, 10:00 AM
I go to my fair share of conferences, from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April, and I found myself speaking and attending three different conferences on Hispanic marketing.
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