The Association of Hispanic Advertising Agencies and Nielsen just released an insightful study, "America's New Upscale Segment: Latinos!" The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought it would be helpful to summarize the characteristics of the upscale Hispanic market and suggest that marketers use digital to engage with this segment.
I go to my fair share of conferences, from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April, and I found myself speaking and attending three different conferences on Hispanic marketing.