• The New Brand Marketing = Content Online
    Que Rica Vida, General Mills' Spanish-language website, aims to serve its audience as a trusted friend and resource by providing culturally relevant content that can help moms adjust to their new lives.
  • How To Build A Successful Mobile Campaign
    To some, mobile is unpredictable, new. There's still an element of hesitation for many brands -- a hesitation that we in the mobile marketing space don't understand. But if anything, mobile is more targeted, personal and ROI-driven than other media where most multicultural dollars are being spent, like TV and radio.
  • The Digital Divide Represents An Opportunity
    Although the report from Pew signals a serious social issue, I leveraged the data to develop a Hispanic online segmentation model based on country of origin and as a result identified a fascinating opportunity.
  • Hispanics And E-commerce
    As technology advances, and Hispanics continue to show a propensity towards early adoption of digital technology and devices, mobile commerce and kiosks might represent interesting new "channels" to sell to Hispanics electronically.