In interactive media, the Project Reinvention committee did not reach consensus on many issues that would change business practices. So, it is focusing on "one-off" recommendations for specific areas. Still causing disagreement are how best for buyers and sellers to agree on makegoods, and data ownserhip -- an issue that GroupM has played a major role in, arguing data is the property of the agency not the publisher.

AAAAs executive Harold Geller is kicking off the Project Reinvention panel, which carries a "Now Is The Time For Action" kicker in its title. Mike Donahue at the AAAAs conceived it to indicate the industry should no longer evaluate options, but needs to act. He told MediaPost before the event that recommendations about altering business practices "will be delivered ... as something we are going to act upon, not reflect upon."