That’s what Sequoia’s Mark Kvamme would like to see. Because until that happens, nobody is going to win the mobile platform war, certainly not Apple. Noting that the iPhone sucks as a phone, a comment that elicited the first real applause of the day at OMMA Global in San Francisco, Kvamme said he’s probably the only guy in the room still using a Palm Pixsy. He uses it, he says, because he can actually hold a phone signal. And the developer or hardware company who can come up with a smart “phone” that can actually be used as a …

Mark Kvamme, Partner, Sequoia Capital has a Palm Pixie. Why? WHy on earth would someone have a Palm Pixie? Because, he says, "The iPhone is a terrible phone." When the audience stopped applauding, he didn't really explain why he had a Palm Pixie (since that was really only a reason not to have an iPhone).

That’s what Montgomery & Co. managing partner James Min was signing on this morning’s “Platform Wars” panel discussion about the prospects for mobile media advertising and marketing. He doesn’t think it’s such a hot “brand” advertising play. At least not yet. But he thinks the real value may be in consumer promotion and direct response types of marketing. “How many of you people in this room, have physically used a coupon” recently, Min asked, prompting a smattering of hands projected in the air, including mine. “About 20%,” he estimated. He then asked how many of the OMMA Global attendees would …

When approaching mobile "You need to forget your web education" says Alexandre Mars CEO Phonevalley & Head of Mobile Publicis Groupe. Apps can be cool but they're gimmicky, he says. "It's hard to vote against Apple as the winner in this space," says Tom Bedecarre, CEO, AKQA. It's been instrumental in having clients see what marketing can do beyond just placing an ad. But it's too early for Apple to run a victory lap, he says. Speed of impact and scale is what clients are looking for. Less than one percent of budgets are put into …

Mobile will prompt marketers to accelerate adoption of local search, display ads and paid search, according to James Min, managing partner of Montgomery and Company. During the OMMA Global conference in San Franscisco Wednesday, he said everyone talks about billions of handsets and great penetration, but the great opportunity will become attracting new dollars into the marketing funnel, not just circulating the old cash.

The one thing people cannot live without is broadband access, according to Mark Kvamme, partner at Sequoia Capital. Broadband overtook furniture and floor covering for the top hierarchy of consumer needs. Amen.

The first winner in the mobile world is AdMob, says Mark Kvamme, Partner, Sequoia Capital. "If you guys know who the next ones are, please give me a call. We'd like to invest in them."

More brands now put their Facebook page location on campaigns rather than Web site address, Mark Kvamme, partner at Sequoia Capital told OMMA Global attendees in San Francisco Wednesday. I thought he would say Twitter, but he didn't. Not sure what that says about social media but perhaps you can add your thoughts. With social commerce emerging on Facebook and other social sites, where will this lead?

Not all social media traction is created equal, says Mark Kvamme, Partner, Sequoia Capital. If someone shares something on email it's a lot more valuable than if they tweet it. Whatever is on email has the highest value. Twitter the lowest and Facebook is somewhere in between. And the most powerful medium for all of these? Mobile.

Social networking is almost at the level of broadcast television 20 or 30 years ago. "WOM is a fascinating thing today. The masses are starting to make their own media and it's basically free," says Mark Kvamme, Partner, Sequoia Capital. People talk about social media marketing, but what does that mean? "Think about it," he says. If you can harness the power of social marketing you don't have to pay for advertising anymore. Getting the message out is free. It's reach over frequency in the marketing business. "But you can't have reach if you don't go where …