• Competition for Pandora --- and parts of your brain
    Pandora, the digital music company, doesn’t fear other new digital music competition -- such as Spotify RDO, or Rhapsody. Speaking at the OMMA Global at Advertising Week event, Tim Westergren, founder/chief strategy officer of Pandora, says many services are on-demand businesses. “They don’t compete with us. We have never seen an impact.”Westergren says because Pandora is a playlist company and many others digital music companies are where consumers choose individual songs, many of those services are complementary. “It’s a different part of the brain.” He adds that creating playlists, such as the ones Pandora produces, “is ...
  • Pandora Founder On iTunes Radio: 'Modest Impact'
    How does Pandora founder Brian Westergren see growing competition in online music, especially with Apple launching iTunes Radio? Speaking at OMMA Global, he calls Apple the first formidable company in the space. He says online raid has been notable for a lack of competition, mainly because of high royalty rates that keep a lot of companies out of the buisines. Rhapsody, Spotify and other services focused on on-demand offerings. Same goes for Google’s All Access Music service, according to Westergren. While Apple would compete more directly with Pandora, he estimates its impact will be modest because people listen to Pandora ...
  • More Deals Ahead For Pandora?
  • Adobe Shifting Long-Term Planning To Agencies
  • MINI USA Pushes Limits Of Brand Transparency
    Even by current standards of brand openness and transparency, MINI USA pushed the limits, in 2011, when it began letting car owners rate dealers directly on dealer Websites. No, the initial response from those dealers wasn't great, admits Tom Salkowky, department head of MINI Marketing, MINI USA. " It was something like, 'Are you crazy,'" Salkowky told OMMA Global attendees on Tuesday morning. "And I'm filtering that response for this audience." Over the past two years, however, the dealer community has learned to appreciate the star rating as a valuable tool for strengthening the services they offer, and overall consumer ...
  • Joe Tripodi's Online Media Marketing and Advertising Learnings
    Invoking the components of OMMA's acronym, Coca-Cola marketing chief Joe Tripodi ticked off his most important learnings in "online media marketing and advertising" to wrap up his opening OMMA keynote this morning.
  • Joe Tripodi's Online Media Marketing and Advertising Learnings
    Invoking the components of OMMA's acronym, Coca-Cola marketing chief Joe Tripodi ticked off his most important learnings in "online media marketing and advertising" to wrap up his opening OMMA keynote this morning.
  • The Not So Engaging Thing
    Coca-Cola CMO Joe Tripodi knows how to warm up an early morning Advertiisng Week crowd: Begin your morning keynote by discussing "audience engagement." No, not conventional media or advertising audience engagement, per se, but the engagement of the audience he is presenting to -- or as the case may be, a lack thereof.
  • M-Payments Not Ready For Primetime
  • Mobile Drives Engagement, But Sales Still Happen On PC
« Previous EntriesNext Entries »