Speaking at OMMA Mobile on Monday, Josh Chasin, chief research officer, comScore, began his talk by presenting a raft of data about how consumers are using their mobile devices. For starters, we’re up to 140 smartphones in the U.S., about half of all mobile phones. There are 70 million tablet users—it’s the fastest adopted technology since….the cell phone. More than half (52%) of digital time spent is on a smartphone or tablet. Apps dominate, with 85% of time spent versus 15% in mobile Web. There are 15 million mobile users who access Web only via mobile, with three-fifths of that …

How are brands addressing what everyone agrees is a serious shortage of technical talent? Gilt Groupe, for one, is doing some serious in-house grooming to fill its quota of quantitatively-minded marketers and engineers -- the latter of whom have become as important to marketing as marketers themselves. So Alexis Maybank, founder and chief strategy officer at Gilt, told OMMA Global attendees on Monday morning. "It's the most difficult challenge," Maybank said. And, the challenge is hardly specific to Gilt, according to Nancy Hill, President and CEO of the AAAA. Regarding young entrants into the agency world, Hill said: "They think …

Sure, everybody loves AT&T's "It's Not Complicated" campaign, featuring that straight-faced guy grilling eager kids about this and that. But, no brand campaign could have singlehandedly righted the telecom's ship after several difficult years, according to Esther Lee, SVP of brand marketing and advertising at AT&T. "It would be great to say that our marketing and branding is totally responsible for [AT&T's] turnaround, but... a lot of it has to do with improvements in our network," Lee told attendees of OMMA Global on Monday morning. "That's gone through a major transformation." If you don't recall, not long after the first …