Universal ID -- a better iteration of email when it comes to one’s online identity -- is coming.Email, through using cookies, just isn’t enough for future email marketers in a cross-screen world, especially with mobile. People can use different emails -- and change them -- further complicating email marketing campaigns. A Universal ID can offer up deeper understanding of potential consumer needs. So who is leading this right now, the early stages of Universal ID? Speaking at MediaPost’s Email Summit Insider, Phil Davis, chief business officer of TowerData, says the hospitality and transportation industries …

Today's marketing increasingly requires cross channel synergies with technology, email, digital, and data specialists working together to improve the customer experience, according to panelists at a session during MediaPost's Email Insider Summit on Monday.

MediaPost summits are renowned both for their conference programming, as well as their event activities, including fishing. But thanks to Tropical Storm Colin bearing down on this week's summit venue of Amelia Island, it's more likely that the fish will be catching attendees at the Email Marketing Summit, according to MediaPost Vice President-Event Sales Jon Whitfield, who described it as "Sharknado."

Angie's List is undergoing some major changes. In order to boost traffic -- and reduce a 90% bounce rate -- the site plans to offer a free version of its local business review service, this summer. But, email will continue to play a big role in the company's marketing strategy, according to Allysson Reagan, Director CRM and Email Marketing at Angie's List. "Our marketing department just realigned to pull traffic into the Web site, but email still touches every aspect of the lifecycle," Reagan told attendees of MediaPost's Email Insider Summit, on Monday. "Email is definitely a core piece of …

As ad-tech morphs into mar-tech, so too are marketing functions that were previously siloed, according to a panel of email marketing pros debating the "Rise of the Cross Channel Strategist" at the Email Marketing Summit on Amelia Island, FL, this morning. "At Visa it hasn't been in isolation," explained Mary Grundy, vice president-global innovation marketing at Visa, who said the "rise of the mar-tech function" is leading Visa's entire marketing organization to "work collaboratively." The problem she said, is separate teams continue to manage social, "paid digital," display, email and website marketing, which quite frequently means "our data is siloed, …

There are very few companies that know less about their customers than Sirius XM Radio. Chris Marriott, Senior Vice President of Strategic Partnerships, at CertainSource, made the point at MediaPost's Email Insider Summit, on Monday. "They don't know what you listen to," Marriott told attendees. "They don't know how often you listen to it," i.e., "anything that the rest of us as email marketers would use to leverage [and] to sell you more." It's true, Jon Weiss, Director of Email Marketing Operations at Sirius XM, admitted on Monday. Sirius simply doesn't dedicate the bandwidth to retrieve such data from its …

As director of revenue marketing at Spark Networks, the parent of faith-based dating and content platforms such as ChristianMingle and JDate, Allyson Lutz is an expert on both data and dating. During a keynote presentation at the Email Marketing Summit on Amelia Island, FL, this morning, she pointed out that more Christian and Jewish marriages were the result of Sparks dating sites than all other dating sites combined. So how does this relate to email marketing? Because the No. 1 way Sparks' sites keep their members informed is via email, including daily updates on members' "daily matches."