EA has defined nine types of player motivations, from imaginative creator to immersed storywriter to passionate belonger, among them. For example, that line-up aligns perfectly with EA's Sims game.

As the manager overseeing the media investment team, Berg is looking to put together some "quick-win opportunities" as well as a way to create brand boundaries by letting Capella focus on the graduate program and Strayer on the undergrads.

Grant Simmons, VP, performance marketing, Homes.com, startled any sleepyheads when he named competitors Realtor, Trulia, Zillow and proclaimed, "We're above them ... in the alphabet."