The release of the 2010 Census has re-ignited the debate about which language is best for reaching U.S. Hispanics. With U.S. born Hispanics now outnumbering foreign born Hispanics, the voices of proponents of using English are growing louder. Where do I stand in this debate? Well, it's quite simple: Figure out the language preference of your target audience and use that language, be it English or Spanish.

How will the Hispanic market change mainstream marketing? In 10 years, when Hispanics make up 26% or more of 18-24 year olds -- based on 2009 Census Population Projections -- what will beer commercials on the Super Bowl look like and who will be creating them?

If in order to feel like we belong to a group and feel solidarity towards its members, acceptance, shared social experiences and an overall sense of being welcome are required agents of amalgamation, though not all present in the current construct, then the idea of a Hispanic/Latino identity, as proposed, may be a bit utopian, and even paradoxical.

Working models for communicating with Hispanics through online venues can guide businesses over the threshold into the new age of technological advancements and a way to connect to online Latino shoppers.

Facebook will probably continue its supreme dominance, but when it comes to the future of social media and Hispanics, small might be the next big thing.

In this last installment of a three-part discussion on Hispanics, social media and personas, I want to take the final results and apply them in the real world of online Hispanics. A "how-to" guide to using Hispanic personas specifically and personas more generally.

It used to be that advertising to the Hispanic segment of the population was simple.

In order to create meaningful relationships with Latino consumers, it's essential that we not only celebrate Latino identity, but that we also empathize with and show an understanding of the unique tensions of this "nowhere land" experience.

As the English-speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, brand manager for Wrigley Multicultural Marketing, answered that question by describing his company's "Vive tu Música with 5" program, which aims to build awareness for 5 Gum among bi-cultural Hispanic consumers.

ISEO, critical to brand messaging abroad, is no less important domestically, where a burgeoning Hispanic community offers marketers additional revenue opportunities. For businesses who embrace smart ISEO and localization strategies, the returns can be great.