• ENGAGE:HISPANICS
    Culturally Hi-Def: How To Integrate Music Into Cultural Marketing
    Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local cultures and experiences. To truly connect, marketers must craft precise messages for specific segments rather than treating the multicultural community as a singular audience.
  • ENGAGE:HISPANICS
    Why Are Hispanic Millennials Streaming More Spanish-language Content?
    It's no secret that traditional Spanish broadcast networks have been experiencing a steady loss of viewers in the U.S. year over year. Many factors are contributing to this decline including a slowing in immigration from Mexico. But, perhaps even more impactful is the fact that growth in the U.S. Hispanic market is primarily coming from U.S. born. However, our latest report, which focuses on the media habits of the Total Market, shows a significant increase in the number of Hispanic millennials streaming Spanish language content via over the top services.
  • ENGAGE:HISPANICS
    The 'Trump/Total Market' Hispanic Slump
    We're halfway into 2017 and the Hispanic marketing industry is in a funk.
  • ENGAGE:HISPANICS
    Hispanic Millennials, The New Now Of Retail
    Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from "bleak to promising," according to Business.com, that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at large, Hispanic millennials - especially Latinas - are the new now of retail, and their impact on your bottom line may be more than you realize.
  • ENGAGE:HISPANICS
    3 Things To Keep In Mind When Engaging U.S. Hispanics Via Google Search
    Many have speculated as to how Hispanic online search behavior differs or is similar to that of non-Hispanic Whites. Numerous studies have been conducted on the subject. Results often fall victim to the same issue, that respondents tend to tell researchers what they think we want to hear. But what we're looking for is a better understanding of what these cohorts really do while searching online.
  • ENGAGE:HISPANICS
    Amazon Opens Its Doors To Millions Of Hispanic Shoppers
    This year, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.
  • ENGAGE:HISPANICS
    Why Higher Education Depends On The Hispanic Market
    These challenges are causing universities, colleges and other education providers to merge, restructure and fundamentally rethink their business models. While many of the changes are likely necessary for the continued viability of higher education, the U.S. Hispanic market is one overlooked bright spot and opportunity.
  • ENGAGE:HISPANICS
    Further Insights Into Hispanics' Financial Needs at Retirement
    I appreciated last week's "Social Listening Insights On Hispanics' Financial Needs" but I don't believe it goes far enough into the psychology of how Latinos relate to old age; recommendations were too generic. I hope to provide you with further insight into this topic.
  • ENGAGE:HISPANICS
    Capitalizing On Market Growth By Avoiding These Mistakes
    Delivering growth in a mature market like the U.S. is not easy. By focusing on the Hispanic market, companies can overcome the challenges involved in driving incremental business.
  • ENGAGE:HISPANICS
    Can Social Media Save Spanish-Language Television?
    Video didn't kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of "Hamilton" attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.
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