MAD London Editions for April 2014
MAD London - Wednesday, April 30, 2014
Time For Adland To Wake Up To The March Of The Accountants
Second-Screeners Will Improve Disappointing Results, Twitter CEO Promises
Sky Tipped To Report First Ever Loss Of TV Subscribers Tomorrow
Marketing Takes A Step Back In Agency Negotiations
London Live Disputes Low Barb Figures Reporting Viewers In Line With Expectations
FCB Inferno Wins NS&I GBP5m Integrated Account
McDonald's Moves From Toys To e-Books In Latest Happy Meal Deal
MAD London - Tuesday, April 29, 2014
Twitter's Second-Screeners Show Love For Relevant, Entertaining Marketing As They Settle For A #BigNightIn
Three In Four Marketers Moving Budget From TV To Digital Video
Promoted Tweet Engagement Rockets From 1% to 15% For Domino's With Good Timing, Images And Humour
New Brand Identity Worked On As Nokia Is Dropped But Not Replaced By Microsoft Mobile
BA Shakeup Sees M&C Saatchi Milk Given Global CRM And Analytics Brief
GroupM Wins Npower European Account
NSPCC Seeks Creative Agency
MAD London - Monday, April 28, 2014
Local TV. Who Is Going To End The Suffering And Pull The Plug On These Pointless, Expensive Pet Projects?
UK Ad Spend To Hit GBP20bn in 2015
WPP's Sorrell Labels Omnicom Publicis Deal 'A Soap Opera'
Facebook Extends 'Lookalike' Audience Service To Brand's Web Sites
Spotify Launches Biggest UK Campaign To Date
TV That's More Immediate, Like Twitter
Microsoft Challenge Clear As EU Market Share of 8% Dwarfed By Android And Apple
Celebrity Cruises Reviews GBP5m Media And Planning Account
MAD London - Friday, April 25, 2014
Wearables Heating Up As Facebook, Apple And Nike Get In On The Next Big Marketing Craze
Burberry Targets China With Ali Baba Online Store
Facebook Buys Moves Health And Fitness App
Coca-Cola Advises Blogger Outreach Should Be Collaborative And Human
Unilever Attributes Growth To 'Strong, Impactful' Advertising
#RonaldMcDonald To Make Twitter Comeback
Honey Monster Comeback Expected This Summer
MAD London - Thursday, April 24, 2014
Facebook Organic Slashing Really Was All About Mobile Revenues After All
Mobile Dominant In Facebook's Ad Revenues For First Time
P&G Ad Spend To Decrease Again As Focus Shifts From TV To Digital
Budgets Are Up - But Adland Must Deliver Great Results, AAR Chief Exec Cautions
Samsung Calls Global Media Review
Post Office Review of Digital, Direct And Advertising Accounts
Bentley Searches London For New Media Agency
MAD London - Wednesday, April 23, 2014
How Does Adland Solve Video Ad Problems Like Facebook Auto-Play? Should It Bother?
Second-Screeners Tweet During A Show And Discuss Later On Tumblr
Marketers Failing To Connect With Mums
Facebook's WhatsApp Hits Half A Billion Users
Top Brands Performing Poorly On Mobile
Beckham-Fronted Haig Club Whisky From Diageo Appoints Adam&Eve/DDB
JCDecaux Signs Up Hachette UK To @RailBookClub
Young's Seafood Calls Creative Account Review
MAD London - Tuesday, April 22, 2014
Facebook Video Engagement Up Eightfold
Who Are The Gangsters Now As 2 Sisters Food Expects Adland To Wait 120 Days To Get Paid?
Native Demand Prompts Content Marketing Agency Launch At Metro
Netflix Records Figures From Shift To Content Promotion Above Free Trial Offers
BA Chooses Forward 3D For PPC, Aiyma For SEO
Tata Group Consults London Agencies On Going Global
UKIP's Largest Ad Campaign 'Ruffles Feathers'
MAD London - Friday, April 11, 2014
Performance Marketing Offers Adland Its First Chance To Span Online And In-Store Retail. Time To Get Excited. Very Excited
Online Vouchers Go In-Store With Affiliate Window's StoreWindow Launch
Group M Beats Denstu Aegis To Land GBP600m Global Vodafone Account
French Network Goes Native In UK With Content Amp Purchase
M&S Moves To Mindshare, Ending 14 Years With Walker Media
YouTube Tops Youth 100 List As Young Adults Seek Simplicity, Fun and Function In Favourite Brands
Adland Is Missing Vital Digital And Mobile Skills
MAD London - Thursday, April 10, 2014
Native Advertising Could Be Answer To British Brand Mistrust
Britons In Leading Pack Of Consumers Who Don't Trust Advertisers
Sajid Javid Is Welcomed As New Minister For Advertising For Strong Business Background
UN Appoints Mother London For Global Campaign On Sanitation
AA, Post Office and Boots Most Trusted Brands In Britain
2 Sisters Food Review Follows MediaCom Split
NHS Blood and Transplant Seeking Digital Agency
MAD London - Wednesday, April 9, 2014
Twitter Wins Data Hearts And Minds While Facebook Becomes Another Greedy Google
Twitter New-Look Profile Pages Evaluated By Adidas, HP And Microsoft
OMD Wins Disney's GBP21m UK Planning And Buying Account In EMEA Review
Mobile Is The Billion-Dollar Baby, But Don't Forget About Tablets
Twitter 'Social Soundtrack' Is Ideal Partner For Advertisers
Comparethemarket Switches To WPP's MEC For GBP110m European Planning And Buying Account
Wonga Ad Banned For Referring To 5,000% APR As 'Irrelevant'
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