boede&partners announced the addition of DEON LEWIS to its team of senior account directors. The firm, which serves business-to-business and technology clients such as Unisys and Microsoft, hired Lewis to oversee the agency's work for Network Associates, Inc. (NAI), a leading provider of security services and software such as McAfee Anti-Virus. Before joining boede&partners, Lewis was a senior vice president at Grey Worldwide in San Francisco where he most recently worked on the acquisition and development of the agency's Cisco Systems account.
DaimlerChrysler's Mercedes-Benz USA has named MICHELLE CERVANTEZ as Vice President of Marketing. She will succeed Dave Schembri, who will now oversee the automaker's Starmark certified used-car unit. Cervantez had been Manager of Cross-Brand Strategy at Ford Motor Co. since last May. Her prior job had been Vice President of Marketing at Ford's Jaguar Cars North America, which she started in the summer of 2000.
The Managing Director of the Burger King account at DraftWorldwide, MIKE BUZCKOWSKI, is returning to crosstown rival Frankel as Director of Client Services. Buzckowski was a onetime senior executive on the McDonald's account at Frankel in early 2001 before leaving to head the Burger King account at the Interpublic Group of Cos. agency.
JAMIE KELLNER, CEO of Turner Broadcasting System, is leaving the AOL Time Warner cable division after two years on the job and is returning to his previous role as Chief Executive of the WB Network. Kellner became Chairman-CEO of TBS in 2001. Executives say Kellner wanted to return his family to the West Coast, where he was based with the WB, from Atlanta, TBS's headquarters.
Maloney & Fox, LLC, the New York-based marketing communications firm, announced that it has expanded its New York office by adding LYDIA J. VOLES as Senior Strategist, Media Relations Specialist, and GARLAND M. HARWOOD as a publicity assistant. Voles has provided expertise in public relations, marketing and special events for both public and private sector clients including The National Book Foundation, Harper's Magazine, The New School, Planned Parenthood Federation of America, Absolut Vodka, Godiva Liqueur, and Dean Witter, Discover & Co. Garland is a recent Honors Society graduate of The University of Alabama, with a B.S. in management
LEWIS SHERR was hired as Regional Vice President, Clear Channel Advantage. Previously, he was Senior Vice President, General Manager at Youthstream Networks, Events & Media Divisions.
ERIC FISCHER was hired as Regional Vice President, Clear Channel Advantage in Los Angeles. Previously he was Vice President, Advertising Sales at ABC Family and Kids Advertising Sales (a division of The Walt Disney Company).
Entravision Communications Corporation announced the appointment of FELIX PEREZ as General Manager of UNIVISION WUNI-TV in Boston and UNIVISION WUVN-TV in Hartford. Perez will oversee all operations at the stations, including advertising sales, local news programming and administration. Most recently he was Vice President of Marketing at Advertising at Marketing Solutions, Inc., where he provided marketing and advertising solutions to companies targeting the Hispanic market, including Ford, Audi and Chevrolet. Before joining Advertising and Marketing Solutions, Inc., Perez served as Senior Vice President of National Sales for Telemundo.
Tribune Broadcasting named veteran broadcast executive JOHN VITANOVEC as Regional Vice President of Tribune Television. Currently Vice President/General Manager of WGN-TV (WB9), Chicago, Vitanovec will add responsibility for overseeing the operations of WXIN-TV (FOX59) and WTTV-TV (WB4), the company's two-station cluster in Indianapolis, Ind., and WXMI-TV (FOX17) in Grand Rapids, Mich.
Mullen announced the appointment of STEVE CALDER as Executive Vice President, Executive Media Director. Calder was most recently with Citron Haligman Bedecarre (now AKQA), where he was Managing Director for the past two years and oversaw international expansion into Asia and Europe. Previously, Calder served as Media Director at CHB, working on such clients as Palm, Visa, Sony Computers and CNET, and driving efforts to integrate offline and online advertising, web development and strategy practices.