The Weather Channel Interactive (TWCi) is developing a sales team dedicated to the desktop space. JAY FRESHWATER, formerly director of database marketing sales for TWCi, will assume the newly created position of director of national desktop sales. In this role, Freshwater will have responsibility for both database marketing and advertising sales for the desktop platform. SUZANNE KLARER joins Freshwater on this team as the first of several planned desktop account managers. In her previous role as database marketing account manager, Klarer was responsible for managing pre-emptible sales and database marketing for weather.com.

ROBERT SPRINGER, formerly vice president of media services for Arby's, recently joined St. John & Partners as vice president/media director.

Proteus, a creator and developer of mobile entertainment, has named TOM WILLIAMS, director of carrier relations, and MICHAEL MALESKI, client partner. Williams will be responsible for further evolving and developing relationships within the mobile carrier community. He joins Proteus from Virgin Mobile. Maleski’s focus will be to steward accounts and serve as lead liaison between clients and the development team.

Venture Communications has appointed JENNIFER CIOFFI as community director, strategic planning. At Microsoft, she most recently served as a director in the Windows Business Unit, where she developed a research-based tracking system and “dashboard” to bring key metrics to the executive team.

Rich media online marketing services provider PointRoll beefed up its West Coast sales team by announcing new members to its West Coast offices. RAY MCINTOSH and DOUGLAS SCHIRLE have taken on sales director positions, and KIM PHAM takes on the role of account manager. McIntosh comes to PointRoll as a veteran of the Gaming industry where he led significant sales activity at GameSpy. Schirle was with BusinessWeek Online, and prior to that, TWC Media Solutions’ Weather.com. Pham leads the campaign management process and oversees client services for PointRoll’s Western Region. She joins PointRoll from Entrepreneur.com, where she was ad operations …

CHERYL EATON and DEANA HAILEY have been named partners at Kelliher Samets Volk. Eaton has worked at the agency since 1994 and is currently the director of strategic planning and research. Hailey joined Kelliher Samets Volk in 2001 as the chief financial officer. She oversees the systems group, which includes the financial, administrative, internal IT and human resources functions.

TM Advertising has named TOM HANSEN as chief marketing officer. Hansen will be responsible for the agency's new media, business development and strategic planning groups. Most recently, Hansen headed up The Gigasphere Group of Companies, dedicated to creating and delivering branded content to highly focused audiences through narrowcasting on cable, satellite and Internet networks. Prior to that, Hansen worked for Square One, Dallas, which he founded in 1995.

MTV has issued a string of promotions. VAN TOFFLER, formerly president, MTV, MTV2 and MTV Films, has been named MTV Networks Group president, responsible for MTV, MTV2, VH1, CMT and LOGO. BRIAN GRADEN has been named president, LOGO. He is also being named president, Entertainment, MTV Networks Music Group including, MTV, MTV2, VH1, and CMT. Graden will also serve as a creative liaison for MTV's international operations. MATT FARBER will take on a broader consulting role for MTV Networks developing additional media and entertainment opportunities for the LGBT audience as well as other underserved groups. Farber will have the LOGO …

Response Media Products is pleased to announce that DARRELL EDWARDS has joined the organization as vice president of brokerage. Prior to joining RMP, Edwards worked as the vice president of sales and marketing for Atlanta-based MarketTouch.

Meandaur has hired MICHAEL WYLIE as vice president of travel and hospitality. His duties include business and product development, partnerships, and strategic direction. Wylie was most recently the vice president of e-commerce for Wyndham International where he oversaw all Wyndham’s e-commerce efforts.