LEE ANN DALY has been promoted to executive vice president, marketing at ESPN. Daly will continue to oversee the development, direction and implementation of all branding, creative services and marketing for ESPN's media businesses, encompassing television, print, radio, the Internet and all outdoor advertising. She is also responsible for the company's synergy efforts, recently expanded to include project management for ESPN-branded business activities supported by The Walt Disney Company, including the ESPN Zones. Most recently, Daly was ESPN's senior vice president, marketing.

Nielsen Entertainment has named ADRIENNE BECKER to the position of senior vice president, development and communications. Becker will focus on new business opportunities and oversee all components of integrated communications for the business. Prior to joining Nielsen Entertainment, Becker was CEO of DailyCandy, Inc., the information, lifestyle and culture guide sold last year to The Pilot Group.