TruEffect has hired ARI KAUFMAN as vice president of sales. Kaufman will direct business development and sales activities for TruEffect's suite of online ad serving and analytics products.

FreeCar Media has appointed RYAN TODD HARRIS to the position of vice president of sales. Harris will be responsible for sales throughout the western half of the US. Most recently, he worked at Business.com.

Scripps Networks has promoted JANICE BRANDON to senior vice president of affiliate ad sales. She oversees the local ad sales insertion efforts for all of the Scripps Networks lifestyle brands, as well as affiliate distribution for Shop At Home. JEFF WILKE was promoted to VP, affiliate marketing, Scripps Networks. Wilke will be responsible for developing initiatives aimed at driving new distribution for Great American Country, with the goal of raising the consumer awareness and network ratings. Also, PETER CLEM was promoted to vice president, Broadband and VOD production. He will focus on developing broadband and on-demand programming for the Scripps …

MARIA KENNEDY has been promoted to vice president, advertising sales, direct response for Discovery Networks, U.S. Kennedy oversees Discovery's direct response and paid programming sales team and is responsible for all paid programming time and short-form direct response sales efforts for Discovery's 13 U.S. networks and BBC AMERICA. Kennedy most recently served as director, direct response, advertising sales where she led the development of the direct response sales unit for FitTV, which launched in December 2003.

Vendare Media has named LINDA FAYNE LEVINSON a partner at McKinsey & Company. Levinson was most recently a partner at GRP Partners, a venture capital firm. In that capacity, she invested in technology-driven financial services firms, Internet travel, media, services and e-commerce companies.

The Association of National Advertisers (ANA) named BILL DUGGAN to the role of executive vice president. Duggan joined the ANA in May 2000, bringing 20 years of advertising and marketing experience gained working on the agency side.

24/7 Real Media has named STEVE S. GOLDBERG to vice president of Business Development. Goldberg will be responsible for growing the US 24/7 Web Alliance, and promoting 24/7 Real Media's suite of services to publishers across the US. Goldberg comes to 24/7 after serving as director of business development at Eyeblaster. While there, Goldberg developed and maintained relationships with advertiser, agency, and publisher clients.

JOEL SPICOLA has joined Turner Ad Group (TAG), a wholly owned subsidiary of Turner Media Group (TMG), as director of sponsorships. Spicola will focus on the sponsorship sales for programming blocks on TMG owned and operated networks, including an outdoor and a motors block on The Men's Channel and a fitness block on the Healthy Living Channel. Spicola was previously an account executive at Comcast, where he sold both local and national inventory.

Nielsen Media Research's Product Placement service, which provides comprehensive and accurate audience measurement for embedded advertising, has promoted ANNIE TOULIATOS to the position of director, product development and marketing. Touliatos will be responsible for the product and sales strategy of this service. Most recently, she was responsible for obtaining agency business and working closely with sister VNU companies on future strategic initiatives.

JOHN WALBERG has been named eastern advertising manager of Complex. Before joining Complex, Walberg was account manager at the now defunct Lifetime magazine. Prior to that, he served as senior account executive at In Touch Weekly.